The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Service From The Heart Provides Comfort And Dignity For A Member

Junet’s compassion and quick thinking made a critical difference for a longtime Member who lives with a disability and depends on delivery apps for food. After experiencing fraud, the Member received a new debit card but could not read the numbers. With her nurse unavailable for several days, she called us desperate for help. Junet […]

Bringing Goals Within Reach

When she first came to our credit union in late 2020, our member knew what she wanted: better credit and more control over her finances. Her credit score was in the low 600s, and she was unsure where to begin. Working one-on-one with an EECU member service specialist made the difference. Together, they created a […]

Looking Out For Members’ Safety Whenever Possible

Glacier Hills Credit Union

Julie took a call from an older member that has been involved in lots of fraud situations and has multiple warnings on her account. One of those warnings is no more debit cards due to excessive amount of fraud in the past on them. This was the reason the member was calling, to get a […]

Celebrations For A Member’s Cap And Keys

OceanAir Federal Credit Union

The Micro Member Experience is our way of adding a personal touch to our services. On occasion, we reach out to our members with small gestures that make a big difference. Whether it’s a handwritten note, a personalized financial tip, or a surprise token of appreciation, these moments are to remind members that they’re an […]

Storage And Staff Help After A Tornado

When a tornado struck in 2021, Credit Union of Texas came together to help neighbors. It provided pods for families to store household goods while they worked to clear out destroyed homes and sent staff volunteers to support on-the-ground recovery efforts.

A Bear And A Boost To Send A Young Member Off To College

OceanAir Federal Credit Union

The Micro Member Experience is our way of adding a personal touch to our services. On occasion, we reach out to our members with small gestures that make a big dillerence. Whether it’s a handwritten note, a personalized financial tip, or a surprise token of appreciation, these moments are to remind members that they’re an […]

Technology

Royal Credit Union Selects Alogent’s Unify Platform to Streamline Back-Office Processing and Enhance Operational Efficiency

Royal Credit Union has selected Alogent’s Unify platform. The solution will support both Day 1 and Day 2 processing at ...
Making A Difference

SchoolsFirst FCU Sponsors Bite of Reality® Financial Education Events for Students at California Schools

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Rogers, AR

United Federal Credit Union (United) is pleased to announce the appointment of Rhonda Wright to Mortgage Advisor in Rogers, Arkansas. ...
Strategic Partnerships

Cetera Financial Institution Welcomes Mainstreet Credit Union

Cetera Financial Group, a premier financial advisor wealth hub, announced that Mainstreet Credit Union has entered into a networking agreement ...
Strategic Partnerships

Santa Isabel Chooses Sharetec for its Comprehensive Core System

Sharetec, a leader in core processing and digital banking technology for credit unions, announced today that Cooperativa de Ahorro y ...
Other

EECU’s Newest Branch Has Wheels, Will Travel

EECU’s Mobile Branch delivers banking services directly to the community by traveling to areas without a financial institution nearby, making ...
Making A Difference

Maine Credit Unions Reach New Milestone Raising $1.3 Million to End Hunger

At a special ceremony hosted by the Maine Credit Union League, the Maine Credit Unions’ Campaign for Ending Hunger announced ...
Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Technology

Royal Credit Union Selects Alogent’s Unify Platform to Streamline Back-Office Processing and Enhance Operational Efficiency

Royal Credit Union has selected Alogent’s Unify platform. The solution will support both Day 1 and Day 2 processing at ...
Making A Difference

SchoolsFirst FCU Sponsors Bite of Reality® Financial Education Events for Students at California Schools

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Rogers, AR

United Federal Credit Union (United) is pleased to announce the appointment of Rhonda Wright to Mortgage Advisor in Rogers, Arkansas. ...
Strategic Partnerships

Cetera Financial Institution Welcomes Mainstreet Credit Union

Cetera Financial Group, a premier financial advisor wealth hub, announced that Mainstreet Credit Union has entered into a networking agreement ...
Strategic Partnerships

Santa Isabel Chooses Sharetec for its Comprehensive Core System

Sharetec, a leader in core processing and digital banking technology for credit unions, announced today that Cooperativa de Ahorro y ...
Other

EECU’s Newest Branch Has Wheels, Will Travel

EECU’s Mobile Branch delivers banking services directly to the community by traveling to areas without a financial institution nearby, making ...
Making A Difference

Maine Credit Unions Reach New Milestone Raising $1.3 Million to End Hunger

At a special ceremony hosted by the Maine Credit Union League, the Maine Credit Unions’ Campaign for Ending Hunger announced ...
Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard for employee benefit plan rating. ...

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, recognizing her longstanding commitment and ...

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of Directors from six members to ...

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability to screen deposits against real-time ...

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, marking not only a new ...

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum developed by Maine Credit Unions, ...
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