The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Quick Thinking Foils A Costly Scam

A Patelco Credit Union member recently visited the Folsom branch requesting two large cash withdrawals: $5,000 from one account and $13,000 from another. He stated the funds were for home repairs. However, when asked for details like the company name, scope of work, and payment timeline, he couldn’t provide clear answers and became visibly upset. […]

A Better Line For Peace Of Mind

I was recently helping on the teller line when I had the opportunity to assist a Redwood Credit Union member, who was depositing a check that I thought looked a little suspicious. I asked additional questions to ensure it wasn’t fraudulent. In doing so, I discovered it was a loan proceeds check from Bank of […]

From $25,000 Withdrawal To Member Relationship Win

A Redwood Credit Union member recently visited the Sebastopol branch to withdrawal $250,000 in the form of a cashier’s check. The member wanted to move that money to another financial institution for a special CD rate offering. Our Member Service Associate wanted to do the right thing for the member and brought the situation to […]

Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...

Elan Charitable Giving Celebrates 5 Years with $250,000 in Donations

MINNEAPOLIS — Elan Credit Card today announced the expansion of its charitable giving program, delivering $250,000 in donations to 25 nonprofit organizations nationwide. Each $10,000 ...

One Nevada Announces Promotions for Five Leaders

LAS VEGAS, NV. – One Nevada Credit Union, one of the strongest credit unions in the country, recently announced five promotions within its leadership team ...

eDOC REPORTS ADOPTION GROWTH ACROSS DOCUMENT IMAGING AND eDOCSignature PLATFORMS

eDOC CUSO network and partnerships bring growth across document imaging and eDOCSignature solution adoption.

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s Best Regional Banks and Credit ...

SchoolsFirst FCU Raised More Than $3.3M for Children’s Miracle Network

I wanted to share some exciting news from SchoolsFirst Federal Credit Union: in 2025, the Credit Union contributed more than $3.3 million to support Children’s ...
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