The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Celebrating Mortgage Payoff And Longstanding Membership

Affinity Federal Credit Union

A long-time member wrote to us, wishing to express their sincere appreciation for the invaluable assistance provided throughout the mortgage payoff process. They were pleased to announce that their mortgage has been fully satisfied, a milestone that marks the beginning of their retirement years with a deep sense of peace of mind and gratitude. Proudly […]

Service From The Heart Provides Comfort And Dignity For A Member

Junet’s compassion and quick thinking made a critical difference for a longtime Member who lives with a disability and depends on delivery apps for food. After experiencing fraud, the Member received a new debit card but could not read the numbers. With her nurse unavailable for several days, she called us desperate for help. Junet […]

Bringing Goals Within Reach

When she first came to our credit union in late 2020, our member knew what she wanted: better credit and more control over her finances. Her credit score was in the low 600s, and she was unsure where to begin. Working one-on-one with an EECU member service specialist made the difference. Together, they created a […]

Looking Out For Members’ Safety Whenever Possible

Glacier Hills Credit Union

Julie took a call from an older member that has been involved in lots of fraud situations and has multiple warnings on her account. One of those warnings is no more debit cards due to excessive amount of fraud in the past on them. This was the reason the member was calling, to get a […]

Celebrations For A Member’s Cap And Keys

OceanAir Federal Credit Union

The Micro Member Experience is our way of adding a personal touch to our services. On occasion, we reach out to our members with small gestures that make a big difference. Whether it’s a handwritten note, a personalized financial tip, or a surprise token of appreciation, these moments are to remind members that they’re an […]

Storage And Staff Help After A Tornado

When a tornado struck in 2021, Credit Union of Texas came together to help neighbors. It provided pods for families to store household goods while they worked to clear out destroyed homes and sent staff volunteers to support on-the-ground recovery efforts.

Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 24, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

eDOC Innovations Grows with Fourteen New Clients in Q1

eDOC added fourteen new clients in Q1 of fiscal 2025 that began in October 2024. These clients implemented one or ...
Personnel Promotions

UMassFive Announces New Board Member Peter Rosskothen

UMassFive recently announced the addition of Peter Rosskothen to its Board of Directors. A seasoned business professional, Rosskothen brings over ...
Making A Difference

Chartway Opens New Branch in Virginia Beach, Celebrates Milestone Anniversary

Chartway Credit Union celebrated the grand opening of a new location on Pacific Ave in Virginia Beach, Virginia, today. The ...
Personnel Promotions

For Immediate Release: First Alliance Credit Union Selects Jake Dorsch as Chief Financial Officer (CFO)

Rochester, MN, January 22, 2025. First Alliance Credit Union is proud to announce Jake Dorsch as its new Chief Financial ...
Other

Truliant Continues Upstate S.C. Expansion with New Branch in Mauldin

Truliant, a top 100 U.S. credit union, announced that it opened a new branch in Mauldin, S.C., as part of ...
Strategic Partnerships

Post Office Employees’ Credit Union (POECU) Partners with Sharetec to Streamline Operations & Improve the Member Experience

Sharetec, an innovative core processor built to support credit unions of all sizes, is excited to announce their partnership with ...
Personnel Promotions

IDB Global Federal Credit Union Selects Jennifer Vinciguerra as Chief Human Resource Officer

Washington, DC – January 15, 2025 – IDB Global Federal Credit Union proudly announces Jennifer Vinciguerra as its new Chief ...
Personnel Promotions

Craig Money Joins NASCUS Staff

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce the appointment of Craig Money as the ...
Strategic Partnerships

BCU, AVIARYAI PARTNER TO REVOLUTIONIZE MEMBER SERVICES THROUGH AI FOLLOWING HURRICANE RELIEF OUTREACH

BCU and AviaryAI are excited to announce a significant strategic partnership as BCU invests in AviaryAI, a cutting-edge AI startup ...
Other

ELGA Credit Union and COPOCO Community Credit Union Announce Intent to Merge

The Board of Directors and leadership teams of ELGA Credit Union (ELGA CU) and COPOCO Community Credit Union (COPOCO) are ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Wipfli State of credit unions 2025 research report

Compared to prior years, credit unions are more concerned about the economy and regulation — but they still project growth ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 24, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

eDOC Innovations Grows with Fourteen New Clients in Q1

eDOC added fourteen new clients in Q1 of fiscal 2025 that began in October 2024. These clients implemented one or ...
Personnel Promotions

UMassFive Announces New Board Member Peter Rosskothen

UMassFive recently announced the addition of Peter Rosskothen to its Board of Directors. A seasoned business professional, Rosskothen brings over ...
Making A Difference

Chartway Opens New Branch in Virginia Beach, Celebrates Milestone Anniversary

Chartway Credit Union celebrated the grand opening of a new location on Pacific Ave in Virginia Beach, Virginia, today. The ...
Personnel Promotions

For Immediate Release: First Alliance Credit Union Selects Jake Dorsch as Chief Financial Officer (CFO)

Rochester, MN, January 22, 2025. First Alliance Credit Union is proud to announce Jake Dorsch as its new Chief Financial ...
Other

Truliant Continues Upstate S.C. Expansion with New Branch in Mauldin

Truliant, a top 100 U.S. credit union, announced that it opened a new branch in Mauldin, S.C., as part of ...
Strategic Partnerships

Post Office Employees’ Credit Union (POECU) Partners with Sharetec to Streamline Operations & Improve the Member Experience

Sharetec, an innovative core processor built to support credit unions of all sizes, is excited to announce their partnership with ...
Personnel Promotions

IDB Global Federal Credit Union Selects Jennifer Vinciguerra as Chief Human Resource Officer

Washington, DC – January 15, 2025 – IDB Global Federal Credit Union proudly announces Jennifer Vinciguerra as its new Chief ...
Personnel Promotions

Craig Money Joins NASCUS Staff

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce the appointment of Craig Money as the ...
Strategic Partnerships

BCU, AVIARYAI PARTNER TO REVOLUTIONIZE MEMBER SERVICES THROUGH AI FOLLOWING HURRICANE RELIEF OUTREACH

BCU and AviaryAI are excited to announce a significant strategic partnership as BCU invests in AviaryAI, a cutting-edge AI startup ...
Other

ELGA Credit Union and COPOCO Community Credit Union Announce Intent to Merge

The Board of Directors and leadership teams of ELGA Credit Union (ELGA CU) and COPOCO Community Credit Union (COPOCO) are ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Wipfli State of credit unions 2025 research report

Compared to prior years, credit unions are more concerned about the economy and regulation — but they still project growth ...

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, has informed the Board of ...

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member engagement, and drive measurable performance ...

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and commitment to member service.

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% of the Board of Directors. ...

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard for employee benefit plan rating. ...

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, recognizing her longstanding commitment and ...
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