The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
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Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania
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BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program
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Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
Baker Market Update – Week in Review: December 06, 2024
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
New Partnership Established Between Synergent and Superior IRA & HSA
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Cetera Announces Partnership with Citadel Credit Union
Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach
Baker Market Update – Week in Review: December 13, 2024
Mocse Wins Award from Mastercard for Community Impact
UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest
USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives
Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners
SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program
UMassFive Donates Hundreds of Winter Coats and Clothing Items
Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union
Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania
Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch
BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
Baker Market Update – Week in Review: December 06, 2024
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
New Partnership Established Between Synergent and Superior IRA & HSA
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
ALM First Caps 30th Anniversary Celebration with Impact Report
CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown
Meriwest Credit Union Celebrates New Morgan Hill Branch, Strengthening Local Community Ties
Baker Market Update – Week in Review: February 06, 2026
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TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*