The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Person, Not A Checklist

Affinity Plus Federal Credit Union

Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]

Out-Of-This-World Member Service

Affinity Plus Federal Credit Union

Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]

A Single Mother Achieves Her Dream Of Homeownership

Commodore Perry Federal Credit Union

A single mother came to Commodore Perry FCU overwhelmed and discouraged. With her children’s father incarcerated, she was juggling two jobs, falling behind on rent, frequently overdrawing her account, and unable to break the cycle of paycheck-to-paycheck living. Even so, she maintained an auto loan and direct deposit with us, and when she needed a […]

Stopping Foreclosure In Its Tracks. No Cartwheels Required.

Brewster Federal Credit Union

In mid-October, a member contacted me about a loan to purchase his aunt’s house. His aunt asked him if he wanted to buy her house from her for $6,000.00, based on a tax foreclosure sale that would be taking place on Oct. 31, 2025. If he paid the $6,000.00 owed in back taxes, that would […]

Quick Thinking And Sound Systems Prevent Heartbreak

Logix Federal Credit Union

A member of Logix was in the process of buying their first home. They were excited that their hard work of saving and preparing was finally paying off. They received instructions by email from an escrow company on where to send their down payment and closing funds. To their shock, they were notified by our […]

Protecting A Member In The Right Moment

Affinity Plus Federal Credit Union

When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]

Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Industry Analysis & Trends

Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption

As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
Personnel Promotions

TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM

HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Technology

Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast

Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
Operations & HR

LAFCU Named One of the Best Credit Unions to Work For in 2024

LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships

LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Technology

Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels

Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Strategic Partnerships

Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures

Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Technology

Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024

Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
Making A Difference

TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need

Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Making A Difference

Coastal Credit Union School Supply Drive Benefits 29 Local Schools

Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
Personnel Promotions

United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth

United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Strategic Partnerships

Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation

Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Other

Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs

CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Industry Analysis & Trends

Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption

As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
Personnel Promotions

TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM

HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Technology

Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast

Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
Operations & HR

LAFCU Named One of the Best Credit Unions to Work For in 2024

LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships

LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Technology

Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels

Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Strategic Partnerships

Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures

Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Technology

Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024

Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
Making A Difference

TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need

Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Making A Difference

Coastal Credit Union School Supply Drive Benefits 29 Local Schools

Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
Personnel Promotions

United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth

United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Strategic Partnerships

Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation

Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Other

Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs

CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s Best Regional Banks and Credit ...

SchoolsFirst FCU Raised More Than $3.3M for Children’s Miracle Network

I wanted to share some exciting news from SchoolsFirst Federal Credit Union: in 2025, the Credit Union contributed more than $3.3 million to support Children’s ...

Will Valadez Earns SPHR Credential, Advancing Strategic HR Leadership at Corporate Central

Corporate Central is proud to recognize Will Valadez for earning the Senior Professional in Human Resources (SPHR) certification, a prestigious credential administered by the HR ...

Registration Now Open for ALM First’s 2026 Derivatives Symposium

Dallas, TX – Registration is now open for ALM First’s 2026 Derivatives Symposium—a premier in-person mini-conference designed for treasury and risk professionals to deepen their ...

Corporate One Successfully Closes Inaugural Multi-Seller Prime Auto Securitization

Corporate One Federal Credit Union today announced the successful closing of its inaugural multi-seller prime auto loan securitization. This $335 million transaction marks Corporate One’s ...
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