The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Cherished Presence And Notable Absence
Digital Federal Credit Union
In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]
Finding The “Yes” In A Complex Car Deal
A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]
The Power Of Priorities And Pressing Pause
I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]
A Business Member’s Journey From Struggle To Strategy
Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]
A Team That Said “Yes” — And Made It Happen.
When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]
Warmth + Wisdom = Radical Positive Impact
Everwise Credit Union
A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Coastal Credit Union Collecting Toys for Tots
Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services
As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
LGE Community Credit Union wins two Marketing Association of Credit Unions awards
LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES
St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan
United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
SECU’s Annual Statewide Toy Drive is Happening Now
State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Baker Market Update – Week in Review: November 8, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product
SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships
eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award
LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
CUES Welcomes New Leader to Help Elevate Industry Partnerships
CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Coastal Credit Union Collecting Toys for Tots
Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services
As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
LGE Community Credit Union wins two Marketing Association of Credit Unions awards
LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES
St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan
United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
SECU’s Annual Statewide Toy Drive is Happening Now
State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Baker Market Update – Week in Review: November 8, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product
SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships
eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award
LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
CUES Welcomes New Leader to Help Elevate Industry Partnerships
CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Newsweek names Redwood Credit Union one of America’s Best Credit Unions for third year in a row
Newsweek has named Redwood Credit Union one of America’s Best Credit Unions, recognizing its member satisfaction, financial strength, and community impact for the third consecutive ...
SchoolsFirst Federal Credit Union Lowers Down Payment Requirements to Expand Mortgage Access for School Employees
SchoolsFirst Federal Credit Union, the largest Credit Union in California, is helping make home ownership a reality for school employees. The down payment requirement has ...
Corporate Central Supercharges Business Onboarding with Next Generation Verification, powered by Middesk, in Beastro
Corporate Central and Middesk are turning business onboarding into a competitive advantage for credit unions. The organizations recently announced a partnership that delivers a powerful, ...
CUNA Strategic Services Expands Sparrow Alliance to Help Credit Unions Deepen Member Relationships Beyond the Branch
MADISON, WI – January 22, 2026 – CUNA Strategic Services (CSS) is pleased to announce the expansion of its alliance with Sparrow to include their ...
Waterbury CT Teachers Federal Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management and Automate Manual Processes
Alogent proudly announced that Waterbury CT Teachers Federal Credit Union selected FASTdocs, its enterprise content management (ECM) platform purpose built for financial institutions. The credit ...
First Entertainment Credit Union and Nymbus Launch CineFi, First Digital Credit Union for Entertainment Professionals
Nymbus, a modern banking platform for U.S. banks and credit unions, today announced that First Entertainment Credit Union has successfully launched CineFi, the first fully ...