The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
A Single Mother Achieves Her Dream Of Homeownership
Commodore Perry Federal Credit Union
A single mother came to Commodore Perry FCU overwhelmed and discouraged. With her children’s father incarcerated, she was juggling two jobs, falling behind on rent, frequently overdrawing her account, and unable to break the cycle of paycheck-to-paycheck living. Even so, she maintained an auto loan and direct deposit with us, and when she needed a […]
Stopping Foreclosure In Its Tracks. No Cartwheels Required.
Brewster Federal Credit Union
In mid-October, a member contacted me about a loan to purchase his aunt’s house. His aunt asked him if he wanted to buy her house from her for $6,000.00, based on a tax foreclosure sale that would be taking place on Oct. 31, 2025. If he paid the $6,000.00 owed in back taxes, that would […]
SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program
SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
UMassFive Donates Hundreds of Winter Coats and Clothing Items
UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union
Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving
Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania
United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch
Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program
BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program
SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
UMassFive Donates Hundreds of Winter Coats and Clothing Items
UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union
Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving
Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace
Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania
United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch
Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program
BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco
Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Callahan & Associates Launches 2025 CreditUnions.com Innovation Series
Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful
State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Baker Market Update – Week in Review: December 06, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity
Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President of Cybersecurity. In this new ...
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development Consultant. In this role, Reeves ...
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and ...
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its Fort Mill branch for a ...
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 non-profit organizations throughout North Carolina ...
Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions
CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit Union (formerly SCE Credit Union; ...