The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Salon Built On Grit And Community

Erie FCU was approached by two women in business who were looking to create a new hair salon together, each coming from their own prospective skill sets. One of the women, was the owner and operator of her own salon, while the other woman was working for a well-established/competitor hair salon in Erie, PA. The […]

Hope Arrives Just In Time

Community Credit Union of Florida

A member called in overwhelmed and out of options. They had already used all of their allowed skip‑a‑pays for the year and were facing serious financial hardship. With their car at risk of repossession, they feared losing their only way to get to work. While speaking with the member service lender, they shared just how […]

A Fresh Start For A Mother Fighting To Stay Housed

Community Credit Union of Florida

At the Titusville branch, a familiar member—a single mother—walked in with only three days’ notice to pay her back rent or face eviction. She was terrified of losing her home and disrupting her children’s lives. The team at CCU stepped in immediately, reviewing her finances to find a solution that would give her room to […]

A Branch Rep Steps In So A Veteran Is Honored

Navy Federal Credit Union

At Navy Federal’s San Bernardino, CA, branch, former member service representative Sophia M. was helping Richard D. with his account when the conversation turned to an upcoming Vietnam Veteran “Welcome Home” pinning ceremony at a local chapter serving Disabled American Veterans (DAV).   When Sophia realized Richard, a Vietnam veteran, wasn’t on the list to be […]

Rockton Jones Makes MLB Memories

Navy Federal Credit Union

Rockton Jones, a U.S. Navy veteran and Navy Federal member for more than 20 years, enjoyed a special day at Nationals Park in Washington, DC, with support from the credit union. As part of Navy Federal’s Debit Plus pilot program, Jones was invited to a member appreciation event — a Major League Baseball game featuring […]

Leading With Care When It Matters Most

For our team member Bettie, what was a routine request quickly became something more. One day, a member approached Bettie at the front line and asked to withdraw $2,000 from her savings. Although this was a routine transaction for the member, Bettie noticed she seemed unusually anxious. “I gently asked if anyone was pressuring her […]

Charity Events

Chartway Promise Foundation Marks 20 Years of Helping Promise Heroes with Record $1.1M in Charitable Grants

Since its founding 20 years ago, Chartway Credit Union’s charitable arm, Chartway Promise Foundation, has delivered on its mission to ...
Strategic Partnerships

Eltropy Acquires Lexop to Modernize Loan Repayment and Collections for Credit Unions and Community Banks

Eltropy, the leading AI-powered unified conversations platform for community financial institutions (CFIs) serving over 650 credit unions and community banks ...
Personnel Promotions

INOVA Federal Announces Promotions Within Its Leadership Team

INOVA Federal is proud to announce the promotions of several members of its leadership team.
Industry Analysis & Trends

Baker Market Update – Week in Review: January 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Another Successful Toy Drive at Peach State FCU to Benefit Toys for Tots

LAWRENCEVILLE, GA (December 31, 2024) – Peach State Federal Credit Union recently held its annual toy drive in support of ...
Other

Corporate One Federal Credit Union Returns $15.5 Million to Members in 2024

Corporate One Federal Credit Union returned $15.5 million to its members in 2024, marking a record year. This included over ...
Other

Shannon Cate Earns Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is proud to announce that Shannon Cate, NCP, CCUFC, CWCUL, Director of Member Experience, has successfully completed the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 27, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

INOVA Awards Lifetime Achievement Award to Larry Sain

During their December 19th Board Meeting, INOVA Federal honored former Board Member Larry Sain with their Lifetime Achievement Award, while ...
Personnel Promotions

Corporate One’s CUSO Accolade Advisory Announces JD Pisula as New President/CEO

Accolade Advisory, a wholly owned credit union service organization (CUSO) of Corporate One Federal Credit Union, announced that it has ...
Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Charity Events

Chartway Promise Foundation Marks 20 Years of Helping Promise Heroes with Record $1.1M in Charitable Grants

Since its founding 20 years ago, Chartway Credit Union’s charitable arm, Chartway Promise Foundation, has delivered on its mission to ...
Strategic Partnerships

Eltropy Acquires Lexop to Modernize Loan Repayment and Collections for Credit Unions and Community Banks

Eltropy, the leading AI-powered unified conversations platform for community financial institutions (CFIs) serving over 650 credit unions and community banks ...
Personnel Promotions

INOVA Federal Announces Promotions Within Its Leadership Team

INOVA Federal is proud to announce the promotions of several members of its leadership team.
Industry Analysis & Trends

Baker Market Update – Week in Review: January 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Another Successful Toy Drive at Peach State FCU to Benefit Toys for Tots

LAWRENCEVILLE, GA (December 31, 2024) – Peach State Federal Credit Union recently held its annual toy drive in support of ...
Other

Corporate One Federal Credit Union Returns $15.5 Million to Members in 2024

Corporate One Federal Credit Union returned $15.5 million to its members in 2024, marking a record year. This included over ...
Other

Shannon Cate Earns Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is proud to announce that Shannon Cate, NCP, CCUFC, CWCUL, Director of Member Experience, has successfully completed the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 27, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

INOVA Awards Lifetime Achievement Award to Larry Sain

During their December 19th Board Meeting, INOVA Federal honored former Board Member Larry Sain with their Lifetime Achievement Award, while ...
Personnel Promotions

Corporate One’s CUSO Accolade Advisory Announces JD Pisula as New President/CEO

Accolade Advisory, a wholly owned credit union service organization (CUSO) of Corporate One Federal Credit Union, announced that it has ...
Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate Essay Contest, which will award ...

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value across its lender portfolio. Nielsen ...

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines (R-MT) and Mark Warner (D-VA), ...

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union Foundation (CCUF), recognizing their coordinated ...

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital asset vault designed specifically for ...
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