The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Cherished Presence And Notable Absence

Digital Federal Credit Union

In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Making A Difference

Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast

SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation

Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Technology

Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience

Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Investments

Cetera Welcomes Eglin Federal Credit Union

Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Making A Difference

Horizon Helps Build a Better Future With $10,000 Donation

SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
Personnel Promotions

GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams

GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Making A Difference

Coastal Credit Union Collecting Toys for Tots

Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Strategic Partnerships

Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services

As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
Marketing

LGE Community Credit Union wins two Marketing Association of Credit Unions awards

LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Industry Analysis & Trends

Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois

Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
Personnel Promotions

Corporate One Federal Credit Union Promotes Regina Lewie to Senior VP and Chief Risk Officer

FOR IMMEDIATE RELEASE November 7, 2024 Corporate One Contact Adam Gibbs 614-581-5715 agibbs@corporateone.coop Corporate One Federal Credit Union Promotes Regina ...
Making A Difference

EECU Helps Victims of Hurricanes and Wildfires

EECU is helping its members who were impacted by recent hurricanes and wildfires by offering financial support through its disaster ...
Making A Difference

Lucy Daniels Center Receives $750,000 Grant for Youth Mental Health Facility and Resource Center

SECU Foundation has awarded a $750,000 challenge grant to Lucy Daniels Center (LDC) for the construction of a youth mental ...
Other

myCUmortgage Recognizes Partner Credit Unions for Trailblazing the Mortgage Frontier

Celebrating the best of the best in credit union mortgage lending, myCUmortgage recognized 17 winners during the 19th Annual myCUmortgage ...
Personnel Promotions

Trent Hudson Joins Chartway Credit Union as Senior Vice President of Finance

Chartway is pleased to announce that Trent Hudson has joined the credit union as its new senior vice president of ...
Operations & HR

Corporate Central Welcomes Chelsea Menge as Relationship Development Manager

Corporate Central is excited to announce the addition of Chelsea Menge as Relationship Development Manager. In this vital role, Menge ...
Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Making A Difference

Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast

SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation

Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Technology

Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience

Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Investments

Cetera Welcomes Eglin Federal Credit Union

Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Making A Difference

Horizon Helps Build a Better Future With $10,000 Donation

SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
Personnel Promotions

GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams

GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Making A Difference

Coastal Credit Union Collecting Toys for Tots

Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Strategic Partnerships

Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services

As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
Marketing

LGE Community Credit Union wins two Marketing Association of Credit Unions awards

LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
Charity Events

INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES

St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
Personnel Promotions

United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan

United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
Making A Difference

SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
Making A Difference

SECU’s Annual Statewide Toy Drive is Happening Now

State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 8, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product

SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
Strategic Partnerships

eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships

eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
Technology

LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award

LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
Other

CUES Welcomes New Leader to Help Elevate Industry Partnerships

CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
Charity Events

GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night

GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Making A Difference

Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board

UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Making A Difference

Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence

Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Industry Analysis & Trends

Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois

Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
Personnel Promotions

Corporate One Federal Credit Union Promotes Regina Lewie to Senior VP and Chief Risk Officer

FOR IMMEDIATE RELEASE November 7, 2024 Corporate One Contact Adam Gibbs 614-581-5715 agibbs@corporateone.coop Corporate One Federal Credit Union Promotes Regina ...
Making A Difference

EECU Helps Victims of Hurricanes and Wildfires

EECU is helping its members who were impacted by recent hurricanes and wildfires by offering financial support through its disaster ...
Making A Difference

Lucy Daniels Center Receives $750,000 Grant for Youth Mental Health Facility and Resource Center

SECU Foundation has awarded a $750,000 challenge grant to Lucy Daniels Center (LDC) for the construction of a youth mental ...
Other

myCUmortgage Recognizes Partner Credit Unions for Trailblazing the Mortgage Frontier

Celebrating the best of the best in credit union mortgage lending, myCUmortgage recognized 17 winners during the 19th Annual myCUmortgage ...
Personnel Promotions

Trent Hudson Joins Chartway Credit Union as Senior Vice President of Finance

Chartway is pleased to announce that Trent Hudson has joined the credit union as its new senior vice president of ...
Operations & HR

Corporate Central Welcomes Chelsea Menge as Relationship Development Manager

Corporate Central is excited to announce the addition of Chelsea Menge as Relationship Development Manager. In this vital role, Menge ...

Vizo Financial’s February 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

Coastal Credit Union Surpasses $6 Billion in Assets

Coastal Credit Union announced that it has reached $6 billion in assets. Through the end of December, Coastal’s assets are $6.03 billion, an increase of ...

13 families celebrate the new year in new homes thanks to RCU Community Fund’s Down Payment Assistance program

For one Novato family of four, the start of a new year marks a milestone they once thought impossible—celebrating in a home of their own.

Vizo Financial Recaps Successful Year of Credit Union Education in 2025

In 2025, Vizo Financial Corporate Credit Union initiated its Education Rewards Program, which allows attendees to earn points on an individual and credit union level ...

Newsweek Names SchoolsFirst Federal Credit Union One of America’s Best Regional Banks & Credit Unions in 2026

SchoolsFirst Federal Credit Union has earned a spot on Newsweek’s America’s Best Regional Banks & Credit Unions 2026 list for the third consecutive year, ranking ...

Elan Charitable Giving Celebrates 5 Years with $250,000 in Donations

MINNEAPOLIS — Elan Credit Card today announced the expansion of its charitable giving program, delivering $250,000 in donations to 25 nonprofit organizations nationwide. Each $10,000 ...
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