The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
A Single Mother Achieves Her Dream Of Homeownership
Commodore Perry Federal Credit Union
A single mother came to Commodore Perry FCU overwhelmed and discouraged. With her children’s father incarcerated, she was juggling two jobs, falling behind on rent, frequently overdrawing her account, and unable to break the cycle of paycheck-to-paycheck living. Even so, she maintained an auto loan and direct deposit with us, and when she needed a […]
Stopping Foreclosure In Its Tracks. No Cartwheels Required.
Brewster Federal Credit Union
In mid-October, a member contacted me about a loan to purchase his aunt’s house. His aunt asked him if he wanted to buy her house from her for $6,000.00, based on a tax foreclosure sale that would be taking place on Oct. 31, 2025. If he paid the $6,000.00 owed in back taxes, that would […]
Quick Thinking And Sound Systems Prevent Heartbreak
Logix Federal Credit Union
A member of Logix was in the process of buying their first home. They were excited that their hard work of saving and preparing was finally paying off. They received instructions by email from an escrow company on where to send their down payment and closing funds. To their shock, they were notified by our […]
Baker Market Update – Week in Review: November 29, 2024
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
GreenState appoints new Chief Risk Officer, Ryan Gage
Chartway Credit Union Expands with New Branches, Products, & Services
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
Baker Market Update – Week in Review: November 29, 2024
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
GreenState appoints new Chief Risk Officer, Ryan Gage
Chartway Credit Union Expands with New Branches, Products, & Services
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions
Baker Market Update – Week in Review: February 13, 2026