The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Leading With Care When It Matters Most

For our team member Bettie, what was a routine request quickly became something more. One day, a member approached Bettie at the front line and asked to withdraw $2,000 from her savings. Although this was a routine transaction for the member, Bettie noticed she seemed unusually anxious. “I gently asked if anyone was pressuring her […]

Saving A Grieving Widow From A Scam

A couple weeks ago TDECU received this feedback from a member: “Madison and Brook have been performing exceptionally hard for me. I lost my husband and without Brook I would not have been able to bury him. Brook and Madison took care of my finances when I had a scam that almost took all my […]

Marine Hockey Team Builds Stronger Bonds On And Off The Ice

Navy Federal Credit Union

Ten years ago, Marine Tyler Bluder revived a hockey team for U.S. Marines, turning sticks and pucks into a way to keep the brotherhood alive. Today, the team brings veterans together from across the country not only to compete, but also to connect. Instead of hotels and restaurants, they share rental homes and home-cooked meals, […]

From Housing Crisis To Keys In Hand

Plus Credit Union

The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]

Vigilance Uncovers A Vishing Scheme

Navy Federal Credit Union

When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off.  As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Industry Analysis & Trends

Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption

As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Marketing

Callahan & Associates Launches 2025 CreditUnions.com Innovation Series

Callahan & Associates has announced the launch of the 2025 CreditUnions.com Innovation Series, opening applications for vendors to showcase innovative ...
Making A Difference

SECU Kicks Off Statewide Beautification Initiative with Keep North Carolina Beautiful

State Employees’ Credit Union (SECU) and Keep North Carolina Beautiful (KNCB) recently teamed up for a statewide beautification initiative, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend

The 11th annual Chartway Norfolk Harbor Half Marathon Weekend drew thousands of runners to downtown Norfolk and highlighted the power ...
Making A Difference

SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus

SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
Operations & HR

USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence

Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
Lending

LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact

LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
Strategic Partnerships

New Partnership Established Between Synergent and Superior IRA & HSA

Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
Personnel Promotions

United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team

United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
Other

CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits

CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Charity Events

Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday

In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
Strategic Partnerships

CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider

CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Personnel Promotions

Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
Making A Difference

BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON

As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Technology

Park City Credit Union Turns Digital Tools into Member Service Magic

Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 29, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims

The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
Making A Difference

CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon

Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Industry Analysis & Trends

Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption

As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...

EECU Named Best Credit Union and Home Loans in North SLO County

FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been recognized in two categories of ...

Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank

Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), surpassing $1 million in total ...

Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026

Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across the Upstate in support of ...

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

22 Nonprofits Receive $69,400 in Grants from 3Rivers Credit Union Foundation

The 3Rivers Credit Union Foundation’s first round of 2026 funding awarded $69,400 to 22 nonprofits across northeast and central Indiana and Ohio.

BECU continues expansion with new locations in Auburn, Liberty Lake, and Mercer Island

BECU, Washington’s largest credit union, is continuing its expansion by adding new Neighborhood Financial Centers (NFCs) in Auburn (Lakeland Hills neighborhood), Liberty Lake, and Mercer ...
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