The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
SECU Foundation continues its support for the non-profit TROSA (Triangle Residential Options for Substance Abusers, Inc.) with a $1 million ...
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
Alexandria, VA, December 04, 2024 – The United States Senate Federal Credit Union (USSFCU) is closing out 2024 on a ...
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
LendKey Technologies, Inc., the pioneer of digital network lending, achieved a significant milestone, surpassing $7 billion in total loan originations ...
New Partnership Established Between Synergent and Superior IRA & HSA
Synergent® is pleased to announce a new vendor partnership has been formally established with Superior IRA & HSA. As a ...
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
United Federal Credit Union is strengthening its Small Business Administration team with the addition of six highly experienced lending specialists, ...
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
CUES announced it has been selected as a winner of the 2024 Amazon Web Services (AWS) IMAGINE Grant.
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
In celebration of “Giving Tuesday,” Unitus Community Credit Union and quarterback Dillon Gabriel have made a $2,500 donation to Kidsports ...
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
CUNA Strategic Services is pleased to announce their new alliance with Eko Investments. Eko enables credit unions to offer digital ...
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
Greater Texas|Aggieland Credit Union has named Stephanie Stout to the newly created position of Senior Vice President of Member Experience.
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
As the southern US braced for the impact of Hurricane Helene, with Hurricane Milton fast following, BCU swiftly activated its ...
Park City Credit Union Turns Digital Tools into Member Service Magic
Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented ...
Baker Market Update – Week in Review: November 29, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
The Redwood Credit Union Community Fund (RCUCF) recently disbursed $41,000 to those who lost their primary residence in the Boyles ...
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Burlington, Massachusetts, November 25, 2024: For the 26th consecutive year, dozens of credit unions from throughout the Northeast will collaborate ...
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
As credit unions navigate artificial intelligence adoption, Navatros Senior Business Solutions Manager Jose Ortiz provides a measured approach to implementation. ...
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Baker Market Update – Week in Review: November 22, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Coastal Credit Union Hires Two New Mortgage Vice Presidents
Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
LAFCU Honored With Delta Township Community Impact–Legacy Award
LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
LAFCU Strengthens Team With Hires In Professional Services And Finance
LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Hanscom Federal Credit Union Selects Corelation’s KeyStone to Advance Its Members First Mission and Long-Term Innovation
Hanscom Federal Credit Union ($2.1 billion assets; 115,000+ members; Littleton, MA) selected the Corelation KeyStone core, marking an important milestone in the credit union’s long-term ...
Credit Union West Partners with Arkatechture to Advance Enterprise Data & Analytics Capabilities
Credit Union West has partnered with Arkatechture to strengthen their ability to transform data into timely, actionable insights that support strategic decision-making and member service.
Vizo Financial Launches DefaultSleuth to Help Credit Unions Shift from Reactive Collections to Proactive Risk Prevention
Vizo Financial Corporate Credit Union introduced DefaultSleuth, a behavioral-first risk intelligence platform designed to help credit unions manage default risk by detecting financial strain before ...
For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO
Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief Executive Officer, marking an important ...
Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest
LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate Essay Contest, which will award ...
CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value
CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value across its lender portfolio. Nielsen ...