The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Member Service Representative Prevents Fraud Loss Of $165,000
Navy Federal Credit Union
When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Baker Market Update – Week in Review: December 06, 2024
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
New Partnership Established Between Synergent and Superior IRA & HSA
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
Park City Credit Union Turns Digital Tools into Member Service Magic
Baker Market Update – Week in Review: November 29, 2024
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Baker Market Update – Week in Review: December 06, 2024
Chartway Promise Foundation Grants Dreams and Shares Smiles at the Chartway Norfolk Harbor Half Marathon Weekend
SECU Foundation Awards $1 Million to TROSA for Expansion of Durham Campus
USSFCU Celebrates an Award-Winning 2024: A Year of Workplace Excellence
LendKey Surpasses $7 Billion in Total Loan Originations, Expanding Network Lending Impact
New Partnership Established Between Synergent and Superior IRA & HSA
United Federal Credit Union Strengthens Small Business Loan Program with Highly Experienced SBA Lending Team
CUES Named Winner of 2024-2025 Amazon Web Services IMAGINE Grant for Nonprofits
Dillon Gabriel Teams Up with Unitus Community Credit Union on Giving Tuesday
CUNA Strategic Services Selects Eko as Their Preferred Digital Investment Provider
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
Park City Credit Union Turns Digital Tools into Member Service Magic
Baker Market Update – Week in Review: November 29, 2024
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
Women make up 60% of the workforce at 3Rivers Federal Credit Union
ACUMA Recognized with Great Benefits Award from Mployer
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
ACUMA Welcomes Three New Board Members
eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging