The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
Personnel Promotions

TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM

HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Technology

Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast

Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
Operations & HR

LAFCU Named One of the Best Credit Unions to Work For in 2024

LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships

LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Technology

Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels

Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Strategic Partnerships

Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures

Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Technology

Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024

Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
Making A Difference

TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need

Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Making A Difference

Coastal Credit Union School Supply Drive Benefits 29 Local Schools

Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
Personnel Promotions

United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth

United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Strategic Partnerships

Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation

Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Other

Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs

CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
Strategic Partnerships

First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience

First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
Other

SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker

American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
Operations & HR

GreenState appoints new Chief Risk Officer, Ryan Gage

GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Investments

Chartway Credit Union Expands with New Branches, Products, & Services

Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
Personnel Promotions

United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana

United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
Personnel Promotions

GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles

GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Battle Creek

United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Strategic Partnerships

Maine Credit Union Grows Assets by More Than 60%

TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
Making A Difference

INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service

Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
Other

NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference

San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
New Product Releases

Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition

Truliant Federal Credit Union, through its wholly owned subsidiary Truliant Insurance, has completed a new insurance agency purchase as the ...
Making A Difference

Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce

Chartway Credit Union is proud to announce its recognition by the Washington Area Chamber of Commerce as the recipient of ...
Operations & HR

Advia Credit Union Welcomes Tony Wright as Chief Financial Officer

Advia Credit Union is pleased to announce the appointment of Tony Wright as its new Chief Financial Officer (CFO), effective ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 22, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Coastal Credit Union Hires Two New Mortgage Vice Presidents

Coastal Credit Union has hired Stacey Daniels as its new VP, Mortgage Operations and Kevin Holton as VP, Mortgage Sales. ...
Making A Difference

LAFCU Honored With Delta Township Community Impact–Legacy Award

LANSING, Mich. — LAFCU has been presented with the prestigious Community Impact–Legacy Award from Delta Township, an honor recognizing the organization’s dedication to enriching the ...
Personnel Promotions

LAFCU Strengthens Team With Hires In Professional Services And Finance

LANSING, Mich. — LAFCU has expanded its team with the addition of two experienced professionals in key roles—Danna Finney joins as compliance officer, and Monica ...
Personnel Promotions

TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM

HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Technology

Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast

Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
Operations & HR

LAFCU Named One of the Best Credit Unions to Work For in 2024

LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships

LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Technology

Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels

Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Strategic Partnerships

Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures

Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Technology

Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024

Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
Making A Difference

TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need

Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Making A Difference

Coastal Credit Union School Supply Drive Benefits 29 Local Schools

Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
Personnel Promotions

United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth

United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Strategic Partnerships

Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation

Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Other

Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs

CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
Strategic Partnerships

First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience

First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
Other

SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker

American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
Operations & HR

GreenState appoints new Chief Risk Officer, Ryan Gage

GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Investments

Chartway Credit Union Expands with New Branches, Products, & Services

Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
Personnel Promotions

United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana

United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
Personnel Promotions

GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles

GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Battle Creek

United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Strategic Partnerships

Maine Credit Union Grows Assets by More Than 60%

TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
Making A Difference

INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service

Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
Other

NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference

San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Making A Difference

Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger

LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...

Heartland Credit Union Selects Aaron Rios As New CEO

Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed by DDJ Myers, the well-known ...

EECU Named Best Credit Union and Home Loans in North SLO County

FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been recognized in two categories of ...

Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank

Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), surpassing $1 million in total ...

Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026

Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across the Upstate in support of ...

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

22 Nonprofits Receive $69,400 in Grants from 3Rivers Credit Union Foundation

The 3Rivers Credit Union Foundation’s first round of 2026 funding awarded $69,400 to 22 nonprofits across northeast and central Indiana and Ohio.
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