The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
HAUPPAUGE, N.Y. (Date) – Teachers Federal Credit Union, one of the largest credit unions in the United States with over $9.8 billion in assets and ...
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
Eltropy Co-founder and CEO Ashish Garg recently shared insights on artificial intelligence and digital communications in credit unions during a ...
LAFCU Named One of the Best Credit Unions to Work For in 2024
LANSING, Mich. — LAFCU is proud to announce that it has been named one of the Best Credit Unions to Work For in 2024 by ...
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
LAWRENCEVILLE, GA (December 2, 2024) – The Peach State FCU C.A.R.E.S. Foundation recently announced that its 2025 scholarship program is now open accepting applications. The ...
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Alogent launched Alogent Shield, an advanced set of comprehensive features designed to tackle the rising threat of check fraud across ...
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Aggieland Credit Union funded $53,000 in short-term business loans for 12 student teams participating in the 2024 Texas A&M Mays ...
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
Eltropy, the leading AI-powered conversions platform for community financial institutions (CFIs), today announced that Co-founder and CEO Ashish Garg will ...
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Dogs are known for their ability to provide emotional support, reduce stress, encourage physical activity, and foster social connections, which ...
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
Coastal Credit Union recently delivered nearly 11,000 school supplies to 29 Elementary schools throughout the counties that the credit union ...
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
United Federal Credit Union (United) is pleased to announce the appointment of Renee Johnson as Chief Commercial Officer (CCO). Johnson ...
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Sharetec, a leading provider of core software and digital innovations, is thrilled to announce its new partnership with Kentucky-based credit ...
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
CONTACT: Cecilia Ashe, Chief Operations Officer FOR IMMEDIATE RELEASE PHONE: (480) 967-9475 EMAIL: cashe@landingscu.org WEBSITE: https://www.landingscu.org LANDINGS CREDIT UNION SECURES ...
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
First Hope Bank, a family-owned community bank in New Jersey established in 1911, has formed a strategic partnership with Arkatechture, ...
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
American Banker has named State Employees’ Credit Union (SECU) President and CEO Leigh Brady as one of the “Most Powerful ...
GreenState appoints new Chief Risk Officer, Ryan Gage
GreenState Credit Union is pleased to announce the appointment of Ryan Gage as its new Chief Risk Officer. Gage comes ...
Chartway Credit Union Expands with New Branches, Products, & Services
Chartway Credit Union is pleased to announce several initiatives that expand its footprint and enhance service offerings, reflecting its commitment ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
SchoolsFirst FCU’s Kristin Crellin Named 2026 CSUF Vision & Visionaries Distinguished Alumna
Kristin Crellin, senior vice president of community and Membership development at SchoolsFirst Federal Credit Union, has been named a 2026 Vision & Visionaries Cal State ...
Coastal Credit Union’s Creighton Blackwell Inducted into African American Credit Union Hall of Fame
Coastal Credit Union’s Chief Community Impact and Public Affairs Officer Creighton Blackwell is among the African American Credit Union 2026 Hall of Fame inductees. The ...
Hanscom Federal Credit Union Selects Corelation’s KeyStone to Advance Its Members First Mission and Long-Term Innovation
Hanscom Federal Credit Union ($2.1 billion assets; 115,000+ members; Littleton, MA) selected the Corelation KeyStone core, marking an important milestone in the credit union’s long-term ...
Credit Union West Partners with Arkatechture to Advance Enterprise Data & Analytics Capabilities
Credit Union West has partnered with Arkatechture to strengthen their ability to transform data into timely, actionable insights that support strategic decision-making and member service.
Vizo Financial Launches DefaultSleuth to Help Credit Unions Shift from Reactive Collections to Proactive Risk Prevention
Vizo Financial Corporate Credit Union introduced DefaultSleuth, a behavioral-first risk intelligence platform designed to help credit unions manage default risk by detecting financial strain before ...
For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO
Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief Executive Officer, marking an important ...