The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
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Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
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Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
GreenState appoints new Chief Risk Officer, Ryan Gage
Chartway Credit Union Expands with New Branches, Products, & Services
Stephanie Stout Promoted; Will Further Shape the Member Experience at Greater Texas|Aggieland Credit Union
BCU EXPANDS EFFORTS TO SUPPORT EMPLOYEES, MEMBERS AFFECTED BY HURRICANES HELENE, MILTON
Park City Credit Union Turns Digital Tools into Member Service Magic
Baker Market Update – Week in Review: November 29, 2024
Redwood Credit Union Community Fund Provides $41,000 in Support for Lake County Fire Victims
CREDIT UNIONS KIDS AT HEART® Prepares for the 2025 Boston Marathon
Navatros Executive Shares Practical Roadmap for Credit Union AI Adoption
Truliant Insurance Adds to Strategic Growth Through S.C. Acquisition
Chartway Credit Union Receives Inaugural La Alianza Award from Washington Area Chamber of Commerce
Advia Credit Union Welcomes Tony Wright as Chief Financial Officer
Baker Market Update – Week in Review: November 22, 2024
Coastal Credit Union Hires Two New Mortgage Vice Presidents
LAFCU Honored With Delta Township Community Impact–Legacy Award
LAFCU Strengthens Team With Hires In Professional Services And Finance
TEACHERS FEDERAL CREDIT UNION ANNOUNCES BEN ALESSI AS CHIEF FINANCIAL OFFICER, FURTHER STRENGTHENING THE CREDIT UNION’S LEADERSHIP TEAM
Eltropy CEO Discusses AI’s Impact on Credit Union Member Engagement with CUbroadcast
LAFCU Named One of the Best Credit Unions to Work For in 2024
Peach State FCU C.A.R.E.S. Foundation Now Accepting Applications for $277,000 in Scholarships
Alogent Launches Alogent Shield: Advanced Check Fraud Mitigation Suite of Capabilities Utilizing AI and Machine Learning to Reduce Losses Across All Deposit Channels
Aggieland Credit Union Finances $53,000 in Texas A&M Student-run Entrepreneurial Ventures
Eltropy CEO to Address Branch Banking Innovation at Future Branches 2024
TowerCares Foundation Surpasses $3 Million in Donations, Grants and Scholarships to Help Military Heroes, Veterans and Children in Need
Coastal Credit Union School Supply Drive Benefits 29 Local Schools
United Federal Credit Union Hires Chief Commercial Officer to Lead Business Lending and Deposit Growth
Autotruck Financial Credit Union Chooses Sharetec for Shared Values and Digital Innovation
Landings Credit Union Secures $81,000 Ahead Grant to Support Tempe Community Action Agency’s (TCAA) Economic Empowerment Programs
First Hope Bank Partners with Arkatechture to Drive Data Innovation and Enhance Customer Experience
SECU’s Leigh Brady Named to 2024 Most Powerful Women in Credit Unions List by American Banker
GreenState appoints new Chief Risk Officer, Ryan Gage
Chartway Credit Union Expands with New Branches, Products, & Services
FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue
Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement
Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year
EECU Sponsors Clovis Unified’s Latino Student Success Conference
Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows
ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE