The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
A Single Mother Achieves Her Dream Of Homeownership
Commodore Perry Federal Credit Union
A single mother came to Commodore Perry FCU overwhelmed and discouraged. With her children’s father incarcerated, she was juggling two jobs, falling behind on rent, frequently overdrawing her account, and unable to break the cycle of paycheck-to-paycheck living. Even so, she maintained an auto loan and direct deposit with us, and when she needed a […]
Stopping Foreclosure In Its Tracks. No Cartwheels Required.
Brewster Federal Credit Union
In mid-October, a member contacted me about a loan to purchase his aunt’s house. His aunt asked him if he wanted to buy her house from her for $6,000.00, based on a tax foreclosure sale that would be taking place on Oct. 31, 2025. If he paid the $6,000.00 owed in back taxes, that would […]
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Coastal Credit Union Collecting Toys for Tots
Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services
As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
LGE Community Credit Union wins two Marketing Association of Credit Unions awards
LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES
St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan
United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
SECU’s Annual Statewide Toy Drive is Happening Now
State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Baker Market Update – Week in Review: November 8, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product
SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships
eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award
LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
CUES Welcomes New Leader to Help Elevate Industry Partnerships
CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night
GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board
UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence
Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois
Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
United Federal Credit Union Promotes Two to Branch Manager Positions in Indiana
United Federal Credit Union is pleased to announce Crystal Hudson and Shannon Schock have been promoted to Branch Manager positions ...
GTE Financial Elevates Leadership: Manny Aguilar and Dona Svehla Promoted to Key Executive Roles
GTE Financial is excited to announce the promotions of two distinguished leaders within the organization. Manny Aguilar has been elevated ...
United Federal Credit Union Names New Mortgage Advisor in Battle Creek
United Federal Credit Union (United) is pleased to announce the appointment of Jennifer Cooper to Mortgage Advisor in Battle Creek. ...
Maine Credit Union Grows Assets by More Than 60%
TruChoice Federal Credit Union increased assets more than 60% over five years by moving in-house systems to one consolidated external ...
INOVA’S Samuel Kamwenji Receives Minority Business Excellence Award for Service
Samuel Kamwenji, Manager of Community Relations and Business Development at INOVA Federal Credit Union, received the Minority Business Excellence Award ...
NCOFCU Awards it 2024 Vollunteer of the Year and Lifetime Achivement Awards at their San Antonio Conference
San Antonio, TX – October 4, 2024 – The National Council of Firefighters Credit Unions (NCOFCU) is proud to announce ...
Maine Family Federal Credit Union Raises Over $1,000 in One Day for the Campaign for Ending Hunger
LEWISTON, ME – Maine Family Federal Credit Union proudly announced the success of its recent “Strapped for Cash” fundraiser, held ...
Amrita Prasad of SafeAmerica Credit Union Featured on Women of Community Banking Video Podcast
SafeAmerica Credit Union proudly announces that Amrita Prasad, a key leader in its financial team, recently participated in the latest ...
SchoolsFirst Federal Credit Union Announces Application Timeline for Member Education Award Scholarships
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Eltropy Showcases AI-Driven Solutions at VentureTech 2024, Celebrates Industry Innovation
Eltropy, the leading conversations platform for community financial institutions (CFIs), showcased its innovative safe AI technology at VentureTech 2024, held ...
Advia Credit Union Launches Instant Payments with FedNow® and RTP, Enhancing Member Experience
Advia Credit Union, serving nearly 200,000 members across Michigan, Wisconsin, and Illinois, is excited to share that it now offers ...
Cetera Welcomes Eglin Federal Credit Union
Florida -based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment ...
Horizon Helps Build a Better Future With $10,000 Donation
SPOKANE VALLEY, WA, November 4, 2024 – Horizon Credit Union helped secure the future of local families by awarding $10,000 ...
GTE Financial Announces Key Promotions in Talent Development and Talent Administration Teams
GTE Financial is excited to announce the promotions of two key leaders within its Talent Organization. Josh Lansing has been ...
Coastal Credit Union Collecting Toys for Tots
Coastal Credit Union has partnered with iHeart Radio and the United States Marine Corps to sponsor this year’s Toys for ...
Six Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Services
As part of its ongoing efforts to help more credit union members with homeownership, myCUmortgage is excited to announce six ...
LGE Community Credit Union wins two Marketing Association of Credit Unions awards
LGE Community Credit Union is proud to announce that it has been recognized with two awards from the Marketing Association ...
INTRODUCING TRIUNITY FOUNDATION: HELPING ELIMINATE DEBT FOR THOSE FACING TERMINAL ILLNESSES
St. Cloud Financial Credit Union is proud to announce the launch of TriUnity Foundation, a groundbreaking foundation in the credit ...
United Federal Credit Union Promotes Natalie Polaskey to Senior Relationship Development Manager in Michigan
United Federal Credit Union (United) has promoted Natalie Polaskey to Senior Relationship Development Manager in Michigan. Polaskey is based at ...
SchoolsFirst Federal Credit Union Recognizes Los Angeles County Teachers and Classified Employees of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, hosted ...
SECU’s Annual Statewide Toy Drive is Happening Now
State Employees’ Credit Union (SECU) is excited to announce that its third annual statewide Toy Drive is officially underway and ...
Baker Market Update – Week in Review: November 8, 2024
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Seattle Credit Union Receives $900 Thousand In CDFI Funding To Support Their ITIN Affordable Housing Mortgage Product
SEATTLE, WA—Seattle Credit Union received $900 thousand in CDFI (Community Development Financial Institution) funding to support the development of their 30-year fixed below market rate ...
eDOC Adds Seven New In-House Imaging Clients through Strategic Partnerships
eDOC added seven new in-house imaging clients in 2024 driven by its strong relationships with key network partners and reflecting ...
LAFCU earns national recognition as finalist for Credit Union Times Luminaries Award
LANSING, MI – LAFCU has been named a finalist for the Credit Union Times Luminaries Award in the category of Innovation in Tech – AI/Cybersecurity/Mobile ...
CUES Welcomes New Leader to Help Elevate Industry Partnerships
CUES is pleased to announce a new leadership position that will play a critical role in establishing and cultivating supplier ...
GTE Financial Proudly Awards $5,000 Grant to Tampa Bay Kayak Anglers at Tampa Bay Lightning’s Noche Latina Night
GTE Financial is proud to announce the awarding of a $5,000 grant to Tampa Bay Kayak Anglers (TBKA) during the ...
Students Practice Real-World Financial Skills at Reality Fair Hosted by UMassFive and the MassHire Franklin Hampshire Workforce Board
UMassFive College Federal Credit Union and MassHire Franklin Hampshire Workforce Board (MFHWB) recently partnered to hold a Reality Fair for ...
Clearview President & CEO Lisa Florian Honored with C-Suite Award for Leadership Excellence
Lisa Florian, President & CEO of Clearview Federal Credit Union, was honored with a Pittsburgh Business Times C-Suite Award for ...
Advia Credit Union Named Best Credit Union and Best Investments; Wisconsin & Illinois
Advia Credit Union is proud to announce its recognition as a Community Favorite in the categories of Best Credit Union ...
ELGA Credit Union Completes Acquisition of Marine Bank
GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp of Florida, Inc. (OTCMKTS: MBOF), ...
Heartland Credit Union Selects Aaron Rios As New CEO
Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed by DDJ Myers, the well-known ...
EECU Named Best Credit Union and Home Loans in North SLO County
FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been recognized in two categories of ...
Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank
Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), surpassing $1 million in total ...
Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026
Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across the Upstate in support of ...
Baker Market Update – Week in Review: March 6, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.