The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Quick Thinking Foils A Costly Scam

A Patelco Credit Union member recently visited the Folsom branch requesting two large cash withdrawals: $5,000 from one account and $13,000 from another. He stated the funds were for home repairs. However, when asked for details like the company name, scope of work, and payment timeline, he couldn’t provide clear answers and became visibly upset. […]

A Better Line For Peace Of Mind

I was recently helping on the teller line when I had the opportunity to assist a Redwood Credit Union member, who was depositing a check that I thought looked a little suspicious. I asked additional questions to ensure it wasn’t fraudulent. In doing so, I discovered it was a loan proceeds check from Bank of […]

From $25,000 Withdrawal To Member Relationship Win

A Redwood Credit Union member recently visited the Sebastopol branch to withdrawal $250,000 in the form of a cashier’s check. The member wanted to move that money to another financial institution for a special CD rate offering. Our Member Service Associate wanted to do the right thing for the member and brought the situation to […]

Grace Behind Bars

New Horizon Federal Credit Union

When a young member came to us for a truck loan, he put down a solid deposit and made every payment on time. Then, suddenly, the payments stopped. His mother came in to explain that he had been incarcerated and would be gone for about six months. She wanted to keep his account in good […]

Industry Analysis & Trends

Baker Market Update – Week in Review: October 25, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Unitus Community Credit Union Vice Chair Named Distinguished Director at MAXX Awards

Nicole Davison León recognized at annual awards ceremony for her leadership and commitment to community.
Strategic Partnerships

Teachers Federal Credit Union Partners With Filene Research Institute To Drive Digital Innovation And Member Growth

Teachers Federal Credit Union, one of the largest credit unions in the United States with more than $9.8 billion in assets and over 460,000 members ...
Marketing

Eltropy Earns Spot on Inc.’s Power Partner Awards List for Third Consecutive Year

Eltropy, the leading conversations platform for community financial institutions (CFIs), has been recognized in the prestigious Inc. Power Partner Awards, ...
Industry Analysis & Trends

St. Cloud Financial Credit Union and DaLand CUSO Announce Live Townhall on Key Innovations in Credit Union Operations

St. Cloud Financial Credit Union and DaLand CUSO will host a live virtual townhall on November 12, 2024, at 10 ...
Other

NASCUS Welcomes New Board and Advisory Council Members, Reflects on Positive Momentum at 2024 Annual Meeting

The National Association of State Credit Union Supervisors (NASCUS) announced the election and appointment of new officers and directors to ...
Industry Analysis & Trends

BCU PRESIDENT & CEO MIKE VALENTINE HONORED WITH 2025 HERB WEGNER MEMORIAL AWARD FOR OUTSTANDING INDIVIDUAL ACHIEVEMENT

BCU is proud to announce that President and CEO Mike Valentine has been honored with the 2025 Herb Wegner Memorial ...
Strategic Partnerships

Allegacy and Skyla Credit Unions Join United Members Title

Allegacy Federal Credit Union and Skyla Credit Union have joined United Members Title LLC., which offers affordable title insurance coverage ...
Making A Difference

Illinois Credit Union League Celebrates Record-Breaking CU Kind Day 2024

The Illinois Credit Union League (ICUL) is thrilled to announce another successful CU Kind Day®, its signature initiative dedicated to ...
Operations & HR

Webinar: Elevate Your Culture to Unlock High Performance with Team Engagement

Low employee engagement takes its toll on talent retention, productivity, workforce morale, customer service…and your bottom line. Join us Wednesday, ...
Marketing

Greater Texas|Aggieland Takes Home Three Awards from the Marketing Association of Credit Unions

The Marketing Association of Credit Unions (MAC) presented Greater Texas|Aggieland Credit Union with three awards at its annual conference in ...
Making A Difference

SECU Members Benefit from Suncoast Credit Union Mobile ATM During Storm Recovery

Florida-based Suncoast Credit Union generously provided State Employees’ Credit Union (SECU) with a mobile ATM to help support the financial ...
Personnel Promotions

BECU Promotes Bryan MacDonald to Chief Impact Officer

BECU, Washington’s largest credit union, today announced it has promoted Bryan MacDonald to executive vice president and chief impact officer, ...
Making A Difference

NASCUS Honors Cherie Freed with the Prestigious 2024 Pierre Jay Award at the 59th Annual State System Summit

The National Association of State Credit Union Supervisors (NASCUS) is thrilled to announce that Cherie Freed has been named the ...
Personnel Promotions

First U.S. Community Credit Union Selects Tyler Welch as Chief Financial Officer (CFO)

Sacramento, CA, October 16, 2024. First U.S. Community Credit Union is excited to announce Tyler Welch as Chief Financial Officer ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 18, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Celebrates International Credit Union Day

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, joined ...
Making A Difference

Making an Impact on International Credit Union Day, Elan donates $45,000 on behalf of credit union partners

(Minneapolis, MN) — To amplify the credit union movement and the value credit unions bring to their communities, Elan Credit ...
Strategic Partnerships

NorState Federal Credit Union Signs Renewal Agreement with Synergent

Synergent® is pleased to announce NorState Federal Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Other

Corporate Central’s Michael Baumann Earns Prestigious CCUIP Designation

Corporate Central is proud to announce that Michael Baumann, MBA, CCUIP, Investment Analyst, recently completed the Investment Certification School through ...
Strategic Partnerships

Alogent and CheckAlt Partner to Deliver Complete Receivables Solution for Financial Institutions

This collaboration extends Alogent’s offering by integrating CheckAlt’s comprehensive lockbox solution, which includes both traditional check processing and the innovative ...
Other

Illinois Credit Union League Celebrates Community Spirit & Excellence at 94th Annual Convention

Chicago, IL October 16, 2024 –The Illinois Credit Union League (ICUL) successfully concluded its annual convention, Stories that Soar, bringing ...
Making A Difference

Coastal Credit Union Foundation Grants Nearing $1 Million for 2024

The Coastal Credit Union Foundation has awarded $260,000 to 19 nonprofits in North Carolina during its Q4 2024 grant cycle, ...
Marketing

SchoolsFirst Federal Credit Union Opens New Branch Location on Cal Poly Pomona Campus

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Noble Credit Union Partners with Arkatechture to Enhance Data Analytics and Drive Member Engagement

Noble Credit Union has partnered with Arkatechture to transform their data strategy to enhance member services, streamline data processes, and ...
Technology

Eltropy Named Finalist for AI Innovation in 2024 Credit Union Times Luminaries Awards

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), has been named a finalist for the 2024 Credit ...
Making A Difference

Indiana Members Foundation Charity Golf Outing Benefitting Evansville Vanderburgh School Corporation Foundation Raises Over $30,000

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, hosted a charity golf outing to benefit Evansville Vanderburgh ...
Other

UMassFive Celebrates International Credit Union Day and 50,000-Member Milestone

UMassFive is excited to join credit unions worldwide in celebrating International Credit Union Day®, an annual event that commemorates the ...
Personnel Promotions

United Federal Credit Union Promotes Jacob Alexander to Senior Relationship Development Manager in Indiana

United Federal Credit Union (United) has promoted Jacob Alexander to Senior Relationship Development Manager in Indiana. Alexander is based at ...
Industry Analysis & Trends

Mastering Credit Dispute Management: Adapting to Modern Influences

Did you know there is a correlation between social media and credit disputes? Social media has become a staple in ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 25, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Unitus Community Credit Union Vice Chair Named Distinguished Director at MAXX Awards

Nicole Davison León recognized at annual awards ceremony for her leadership and commitment to community.
Strategic Partnerships

Teachers Federal Credit Union Partners With Filene Research Institute To Drive Digital Innovation And Member Growth

Teachers Federal Credit Union, one of the largest credit unions in the United States with more than $9.8 billion in assets and over 460,000 members ...
Marketing

Eltropy Earns Spot on Inc.’s Power Partner Awards List for Third Consecutive Year

Eltropy, the leading conversations platform for community financial institutions (CFIs), has been recognized in the prestigious Inc. Power Partner Awards, ...
Industry Analysis & Trends

St. Cloud Financial Credit Union and DaLand CUSO Announce Live Townhall on Key Innovations in Credit Union Operations

St. Cloud Financial Credit Union and DaLand CUSO will host a live virtual townhall on November 12, 2024, at 10 ...
Other

NASCUS Welcomes New Board and Advisory Council Members, Reflects on Positive Momentum at 2024 Annual Meeting

The National Association of State Credit Union Supervisors (NASCUS) announced the election and appointment of new officers and directors to ...
Industry Analysis & Trends

BCU PRESIDENT & CEO MIKE VALENTINE HONORED WITH 2025 HERB WEGNER MEMORIAL AWARD FOR OUTSTANDING INDIVIDUAL ACHIEVEMENT

BCU is proud to announce that President and CEO Mike Valentine has been honored with the 2025 Herb Wegner Memorial ...
Strategic Partnerships

Allegacy and Skyla Credit Unions Join United Members Title

Allegacy Federal Credit Union and Skyla Credit Union have joined United Members Title LLC., which offers affordable title insurance coverage ...
Making A Difference

Illinois Credit Union League Celebrates Record-Breaking CU Kind Day 2024

The Illinois Credit Union League (ICUL) is thrilled to announce another successful CU Kind Day®, its signature initiative dedicated to ...
Operations & HR

Webinar: Elevate Your Culture to Unlock High Performance with Team Engagement

Low employee engagement takes its toll on talent retention, productivity, workforce morale, customer service…and your bottom line. Join us Wednesday, ...
Marketing

Greater Texas|Aggieland Takes Home Three Awards from the Marketing Association of Credit Unions

The Marketing Association of Credit Unions (MAC) presented Greater Texas|Aggieland Credit Union with three awards at its annual conference in ...
Making A Difference

SECU Members Benefit from Suncoast Credit Union Mobile ATM During Storm Recovery

Florida-based Suncoast Credit Union generously provided State Employees’ Credit Union (SECU) with a mobile ATM to help support the financial ...
Personnel Promotions

BECU Promotes Bryan MacDonald to Chief Impact Officer

BECU, Washington’s largest credit union, today announced it has promoted Bryan MacDonald to executive vice president and chief impact officer, ...
Making A Difference

NASCUS Honors Cherie Freed with the Prestigious 2024 Pierre Jay Award at the 59th Annual State System Summit

The National Association of State Credit Union Supervisors (NASCUS) is thrilled to announce that Cherie Freed has been named the ...
Personnel Promotions

First U.S. Community Credit Union Selects Tyler Welch as Chief Financial Officer (CFO)

Sacramento, CA, October 16, 2024. First U.S. Community Credit Union is excited to announce Tyler Welch as Chief Financial Officer ...
Industry Analysis & Trends

Baker Market Update – Week in Review: October 18, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Celebrates International Credit Union Day

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, joined ...
Making A Difference

Making an Impact on International Credit Union Day, Elan donates $45,000 on behalf of credit union partners

(Minneapolis, MN) — To amplify the credit union movement and the value credit unions bring to their communities, Elan Credit ...
Strategic Partnerships

NorState Federal Credit Union Signs Renewal Agreement with Synergent

Synergent® is pleased to announce NorState Federal Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Other

Corporate Central’s Michael Baumann Earns Prestigious CCUIP Designation

Corporate Central is proud to announce that Michael Baumann, MBA, CCUIP, Investment Analyst, recently completed the Investment Certification School through ...
Strategic Partnerships

Alogent and CheckAlt Partner to Deliver Complete Receivables Solution for Financial Institutions

This collaboration extends Alogent’s offering by integrating CheckAlt’s comprehensive lockbox solution, which includes both traditional check processing and the innovative ...
Other

Illinois Credit Union League Celebrates Community Spirit & Excellence at 94th Annual Convention

Chicago, IL October 16, 2024 –The Illinois Credit Union League (ICUL) successfully concluded its annual convention, Stories that Soar, bringing ...
Making A Difference

Coastal Credit Union Foundation Grants Nearing $1 Million for 2024

The Coastal Credit Union Foundation has awarded $260,000 to 19 nonprofits in North Carolina during its Q4 2024 grant cycle, ...
Marketing

SchoolsFirst Federal Credit Union Opens New Branch Location on Cal Poly Pomona Campus

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Noble Credit Union Partners with Arkatechture to Enhance Data Analytics and Drive Member Engagement

Noble Credit Union has partnered with Arkatechture to transform their data strategy to enhance member services, streamline data processes, and ...
Technology

Eltropy Named Finalist for AI Innovation in 2024 Credit Union Times Luminaries Awards

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), has been named a finalist for the 2024 Credit ...
Making A Difference

Indiana Members Foundation Charity Golf Outing Benefitting Evansville Vanderburgh School Corporation Foundation Raises Over $30,000

Indiana Members Foundation, the charitable arm of Indiana Members Credit Union, hosted a charity golf outing to benefit Evansville Vanderburgh ...
Other

UMassFive Celebrates International Credit Union Day and 50,000-Member Milestone

UMassFive is excited to join credit unions worldwide in celebrating International Credit Union Day®, an annual event that commemorates the ...
Personnel Promotions

United Federal Credit Union Promotes Jacob Alexander to Senior Relationship Development Manager in Indiana

United Federal Credit Union (United) has promoted Jacob Alexander to Senior Relationship Development Manager in Indiana. Alexander is based at ...
Industry Analysis & Trends

Mastering Credit Dispute Management: Adapting to Modern Influences

Did you know there is a correlation between social media and credit disputes? Social media has become a staple in ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...
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