The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Member Finds Financial Relief And Confidence

When Susan walked into GreenState’s Urbandale branch, she was looking for a way to ease the burden of high interest credit card debt. That’s when Sarah, a member service associate, stepped in to make a meaningful difference. Sarah carefully reviewed Susan’s situation and helped her transfer a balance from a credit card with a 24.9% […]

Help To Grow From 2 Employees To 22

Greylock Federal Credit Union

Many people dream of starting their own business. Charliston Santos brought his dream to the Berkshires of Western Massachusetts. But to make his dream a reality, Charliston needed a financial partner. Here, Charliston shares his story of how finding Greylock Federal Credit Union was key to his success. I own C & A Cleaning Services. […]

Expertise Adds Confidence To A Last-Minute Decision

When GreenState member Jill reached out with a last-minute decision to invest in a certificate of deposit and an investor money market, Zac didn’t just process the request — he turned it into an opportunity to build clarity and confidence. Taking the time to understand Jill’s goals, Zac walked through every detail of the investment […]

Service That Builds Trust And Friendship

When Ric reached out to review his loans, he expected a straightforward financial conversation. What he experienced instead was the kind of personalized care that defines GreenState Credit Union. Simon took the time to walk Ric through his payment options for two existing loans, patiently explaining how each choice would impact his budget and future […]

Entrepreneurship And Enchiladas

Rosa and Aurelio T. have the highest standards when it comes to cooking up delicious Mexican food. Since opening Mi Madre’s Restaurant in East Austin in 1990, the couple has insisted on using only the best ingredients to produce excellent meals for generations of Austinites. “Mr. T and Mama T,” as they are known to […]

Cowboy Pools Helps Everybody Cool Off

When quarantine halted their plans for a big wedding in April 2020, Aaron W. and Amanda S. repurposed their wedding fund to launch a new business. That summer, they started Cowboy Pools, of which they are now co-founders and operators. The company sells and installs chic, low-cost backyard pools designed with galvanized water tanks made […]

Charity Events

UMassFive Donates Thousands of Personal Care Items to Local Survival Centers

UMassFive College Federal Credit Union is thrilled to announce the success of its personal care items drive, which was held ...
Operations & HR

United Federal Credit Union Recognized as Global Workplace Leader

Already recognized as one of the Top 100 Workplaces in North America, United Federal Credit Union has earned a new ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

The State Employees Association of North Carolina has announced its support and endorsement for Robert Brinson, Mark Fleming, Stelfanie Williams, ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

GreenState Credit Union announces new CFO

GreenState has promoted Heather Stumpf to Chief Financial Officer.
Marketing

Corporate Central Announces Economic Outlook Conference with Keynote Speaker Kim Lear

Corporate Central is excited to announce its highly anticipated Economic Outlook Conference, scheduled for Thursday, September 12, at The Ingleside ...
Making A Difference

Credit Union Fans Raise Over $38,000 at Credit Union Day at the Ballpark

On Sunday, August 11, Corporate Central and The Wisconsin Credit Union League hosted Credit Union Day at the Ballpark, a ...
Making A Difference

INOVA names scholarship winners for 2024

INOVA Federal and the Tolson Center for Community Excellence are happy to name Gregory Williams and Raniaha Newson as their ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 to Spotlight “Safe AI” in Community Banking

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced that its upcoming 2024 Leadership Summit will ...
Personnel Promotions

Hartford Federal Credit Union Selects Lucas Manzi as SVP-Chief Financial Officer

Hartford Federal Credit Union is pleased to announce the hiring of Lucas Manzi as the Credit Union’s new SVP-Chief Financial ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 16, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Maine’s Downeast Credit Union Partners with Synergent to Host Jack Henry’s Symitar Core Processing Solution

Synergent® is pleased to announce that Downeast Credit Union has signed a ten-year agreement with Synergent for hosted Jack Henry™ ...
Lending

Strategic Marketing Fuels 48% Loan Growth at UCCU

Serving mostly rural areas with limited access to services and infrastructure in Missouri and Illinois, United Community Credit Union is ...
Strategic Partnerships

Datava and Corridor announce a Strategic Partnership to Revolutionize Data and Decision Management for Credit Unions

Datava, a trailblazer in end-to-end data activation for credit unions, and Corridor, a next-gen decision analytics platform with a proven ...
Lending

ORIGENCE TO HOST ECONOMIC AND CREDIT UNION UPDATE WEBINAR WITH TRUSTAGE’S CHIEF ECONOMIST STEVEN RICK

Origence, the leading lending technology solutions provider for credit unions, is hosting a free webinar titled “Economic and credit union ...
Strategic Partnerships

Alogent and Mitek Announce Partnership to Tackle Ballooning Check Fraud Epidemic

Alogent and Mitek announce an expanded. Alogent will integrate Mitek’s Check Fraud Defender (CFD) into its web-based enterprise deposits automation ...
Charity Events

UMassFive Donates Thousands of Personal Care Items to Local Survival Centers

UMassFive College Federal Credit Union is thrilled to announce the success of its personal care items drive, which was held ...
Operations & HR

United Federal Credit Union Recognized as Global Workplace Leader

Already recognized as one of the Top 100 Workplaces in North America, United Federal Credit Union has earned a new ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 06, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

CU Student Choice and Directions Credit Union Offer New Financing Option for Aviation Maintenance Trainees

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it has collaborated ...
Technology

Sound Credit Union and UW Tacoma’s Milgard Center for Business Analytics Announce Statewide FinTech Competition

For the fourth consecutive year, Sound Credit Union (Sound) and the University of Washington Tacoma’s (UWT) Milgard Center for Business Analytics are inviting entrepreneurs to ...
Marketing

Callahan & Associates’ Announces New 2025 CreditUnions.com Media Kit

Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased to announce the release of its 2025 Media ...
Operations & HR

Redwood Credit Union Welcomes Susanne Miller as Senior Vice President of Accounting and Finance

Susanne Miller has been hired as the new senior vice president over Accounting and Finance for Redwood Credit Union.
Other

State Employees Association of North Carolina (SEANC) Announces its Endorsement of SECU’s Board-Nominated Candidates Citing Their Representation for State Employees

The State Employees Association of North Carolina has announced its support and endorsement for Robert Brinson, Mark Fleming, Stelfanie Williams, ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 Concludes, Highlighting Community Focus and Financial Security in an AI Era

The third annual Eltropy Leadership Summit, held August 26-28, 2024, at the Sundance Mountain Resort in Utah, has concluded, leaving ...
Strategic Partnerships

ASA and Sharetec Partner to Transform Credit Union, Fintech Collaboration

ASA, an embedded App Store as a Service provider, today announced a long-term strategic partnership with Sharetec, a web-based core ...
Making A Difference

GTE Financial Celebrates Excellence: Dr. Traci’s House Among Top 15 Finalists At Inaugural Business Ambassador Awards

GTE Financial is dedicated to providing financial solutions, personalized service, and exceptional value to small businesses. The Business Ambassador Awards ...
Marketing

UMassFive Voted ‘Best Credit Union’ and More in Local Reader Polls

UMassFive is once again proud to be honored with the title of Best Credit Union in The Valley Advocate’s annual ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 30, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 2,925 Filled Backpacks to 12 County Offices of Education Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Technology

Alogent’s Unify Platform Wins TAG Fintech ADVANCE Award for Innovation in Enterprise Deposits Automation

Alogent is proud to announce that its Unify platform has received the TAG Fintech ADVANCE Award, highlighting its leadership in ...
Charity Events

Gulf Winds Supports Escambia County Alabama Area Agency on Aging

I am sharing news about a gift Gulf Winds Credit Union recently made to the Escambia County Area Agency on ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Minden

United Federal Credit Union (United) is pleased to announce the promotion of Natalie Dufty to Mortgage Advisor in Minden. Dufty ...
Other

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

GreenState Credit Union announces new CFO

GreenState has promoted Heather Stumpf to Chief Financial Officer.
Marketing

Corporate Central Announces Economic Outlook Conference with Keynote Speaker Kim Lear

Corporate Central is excited to announce its highly anticipated Economic Outlook Conference, scheduled for Thursday, September 12, at The Ingleside ...
Making A Difference

Credit Union Fans Raise Over $38,000 at Credit Union Day at the Ballpark

On Sunday, August 11, Corporate Central and The Wisconsin Credit Union League hosted Credit Union Day at the Ballpark, a ...
Making A Difference

INOVA names scholarship winners for 2024

INOVA Federal and the Tolson Center for Community Excellence are happy to name Gregory Williams and Raniaha Newson as their ...
Industry Analysis & Trends

Eltropy Leadership Summit 2024 to Spotlight “Safe AI” in Community Banking

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced that its upcoming 2024 Leadership Summit will ...
Personnel Promotions

Hartford Federal Credit Union Selects Lucas Manzi as SVP-Chief Financial Officer

Hartford Federal Credit Union is pleased to announce the hiring of Lucas Manzi as the Credit Union’s new SVP-Chief Financial ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 16, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Maine’s Downeast Credit Union Partners with Synergent to Host Jack Henry’s Symitar Core Processing Solution

Synergent® is pleased to announce that Downeast Credit Union has signed a ten-year agreement with Synergent for hosted Jack Henry™ ...
Lending

Strategic Marketing Fuels 48% Loan Growth at UCCU

Serving mostly rural areas with limited access to services and infrastructure in Missouri and Illinois, United Community Credit Union is ...
Strategic Partnerships

Datava and Corridor announce a Strategic Partnership to Revolutionize Data and Decision Management for Credit Unions

Datava, a trailblazer in end-to-end data activation for credit unions, and Corridor, a next-gen decision analytics platform with a proven ...
Lending

ORIGENCE TO HOST ECONOMIC AND CREDIT UNION UPDATE WEBINAR WITH TRUSTAGE’S CHIEF ECONOMIST STEVEN RICK

Origence, the leading lending technology solutions provider for credit unions, is hosting a free webinar titled “Economic and credit union ...
Strategic Partnerships

Alogent and Mitek Announce Partnership to Tackle Ballooning Check Fraud Epidemic

Alogent and Mitek announce an expanded. Alogent will integrate Mitek’s Check Fraud Defender (CFD) into its web-based enterprise deposits automation ...

Coastal Credit Union Foundation Awards Nearly $1 Million in Community Grants

The Coastal Credit Union Foundation awarded nearly $1 million in grants to nonprofit organizations across the region in 2025, impacting more than two million lives. ...

Family Trust Federal Credit Union Named to Newsweek’s America’s Best Regional Banks & Credit Unions 2026 List

Family Trust Federal Credit Union (Family Trust) has been recognized by Newsweek as one of America’s Best Regional Banks & Credit Unions 2026, earning a ...

Blask and Randall Earn Certified Wisconsin Credit Union Leader Designation Through Leadership Institute

Corporate Central is pleased to announce that Frederick Blask, NCBSO, NCRM, Vice President of Governance Risk & Compliance, and Sierra Randall, CCUFC, Member Experience Specialist, ...

Sound Credit Union Welcomes Ian Crawford To Their Business Lending Team

TACOMA, Wash. – Sound Credit Union (Sound) recently welcomed Ian Crawford as their Business Lending Production Manager. Based in Bellingham, Washington, Crawford will focus on ...

Canvas Credit Union Becomes an Owner in DaLand CUSO

DaLand CUSO, the credit union industry’s definitive provider for core-integrated digital assets, today announced that Canvas Credit Union has become an owner in the CUSO ...

2025 in Review: Corelation Delivers Record-Breaking Results, Reinforcing Market Leadership with 38 New Client Signings

Corelation, Inc. closed out another exceptional year marked by continued growth, strong client momentum, and an unwavering commitment to the credit union movement. In 2025 ...
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