The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Moving Members Out Of A Debt Cycle

California Credit Union

A member reached out to us feeling overwhelmed by mounting credit card debt. With interest rates ranging from 17.99% to 27%, her minimum payments barely made a dent, keeping her trapped in a cycle of high-interest debt. After listening to her concerns and reviewing her situation, our team suggested a personal loan to consolidate her […]

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

Other

Day Air Named Best Lending Institution in Dayton

Day Air Credit Union is proud to announce that it has been named the Best Lending Institution in Dayton in ...
Operations & HR

United States Senate Federal Credit Union Appoints Ricardo Pineres as Chief Risk Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Ricardo Pineres as the new ...
Making A Difference

Root Out Hunger- Playing What You Want, So Kids Can Eat What They Need 2024

Sound Credit Union (Sound) teamed up with 96.5 Jack-FM to combat child hunger in Washington state, donating over $52,000 to Food Lifeline.
Making A Difference

Teachers Federal Credit Union Donates $340,000 To Cohen Children’s Medical Center

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion assets and more than 460,000 members, proudly announced ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
Other

Day Air Named Best Lending Institution in Dayton

Day Air Credit Union is proud to announce that it has been named the Best Lending Institution in Dayton in ...
Operations & HR

United States Senate Federal Credit Union Appoints Ricardo Pineres as Chief Risk Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Ricardo Pineres as the new ...
Making A Difference

Root Out Hunger- Playing What You Want, So Kids Can Eat What They Need 2024

Sound Credit Union (Sound) teamed up with 96.5 Jack-FM to combat child hunger in Washington state, donating over $52,000 to Food Lifeline.
Making A Difference

Teachers Federal Credit Union Donates $340,000 To Cohen Children’s Medical Center

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion assets and more than 460,000 members, proudly announced ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...

ICUL Names Congressman Darin LaHood as 2025 Federal Credit Union Legislative Champion

The Illinois Credit Union League (ICUL) today announced Congressman Darin LaHood (R-IL-16) as its first Federal Credit Union Legislative Champion, recognizing his leadership and advocacy ...

SECU Foundation Awards $500,000 Grant to Feeding the Carolinas to Support Expanded Food Access During Holiday Season

SECU Foundation is pleased to announce a $500,000 grant to Feeding the Carolinas to help address widespread food insecurity and the increased demand on food ...

Corporate Central Promotes Sierra Randall and Alexis Dohm to Member Experience Specialists

Corporate Central is excited to announce the promotion of Sierra Randall and Alexis Dohm to Member Experience Specialists, recognizing their exceptional commitment to delivering outstanding ...

BCU Named A Computerworld 2026 Best Place To Work In IT

BCU has been ranked No. 2 among small organizations on Foundry’s Computerworld 2026 Best Places to Work in IT. This recognition highlights BCU’s belief that ...

ALM First Promotes Sherwin to Principal, Adds New Role for Haley

Dallas, Texas – ALM First recently promoted Ryan Sherwin to Principal and named current Chief Investment Officer, Jason Haley, President of ALM First Financial Advisors, LLC, ...

Baker Market Update – Week in Review: December 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
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