The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Thoughtful Questions Saved A Member $40,000

A member visited the branch requesting help initiating a wire transfer. When Marina sat down with him, she began by asking about the purpose of the transfer. He shared that the money was intended to help his granddaughter with her education. Marina noticed he had recently consolidated his savings into one account and was attempting […]

The Power Of Community Support

RVA Financial Federal Credit Union

RVA Financial Federal Credit Union has proudly granted $4.1 million in mortgages, enabling residents of the City of Richmond to achieve their dreams of homeownership. We have a truly inspiring success story featuring one of our members who re-entered society after being in the corrections system. Through our credit coaching, he increased his credit score […]

From Heartbreak To Hope, 1 Step At A Time

After his wife passed on, a member came in just as lost as he could be. In their 60 years of marriage, she’d always handled the finances, and he didn’t even know where to start. He’d gathered up what he could —including her death certificate — but you could see plain as day he was […]

A Switch To Save Success Empowers Multiple Members

About a year ago, Cherie worked with a non‑member who wanted to refinance an auto loan from Santander with a monthly payment of $603. At the time, his credit score was low, and although he was approved, the interest rate came in at 15%. Rather than stopping there, Cherie took time to have a meaningful […]

A 3-Hour Turnaround Changed A Family’s Vacation

Wings Financial Credit Union

Some moments remind us how far a team will go to support a member’s wellbeing. A member urgently needed financing for an accessible vehicle large enough for his two grandchildren, both of whom use wheelchairs. His current vehicle was unsafe, and the family was leaving for a long-planned vacation in two days. He needed a […]

One Interaction Changes Worry To Trust

Our team member Maddy recently assisted a 75-year-old member who contacted Patelco with concerns about a potentially compromised card linked to Apple Pay. The member was confused and worried, as she still had the physical card in her possession and did not understand how fraud could occur. Maddy took the time to patiently explain how […]

Strategic Partnerships

Credit Union West Partners with Arkatechture to Advance Enterprise Data & Analytics Capabilities

Credit Union West has partnered with Arkatechture to strengthen their ability to transform data into timely, actionable insights that support ...
New Product Releases

Vizo Financial Launches DefaultSleuth to Help Credit Unions Shift from Reactive Collections to Proactive Risk Prevention

Vizo Financial Corporate Credit Union introduced DefaultSleuth, a behavioral-first risk intelligence platform designed to help credit unions manage default risk ...
Personnel Promotions

For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO

Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate ...
Personnel Promotions

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value ...
Legal/Regulatory

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union ...
New Product Releases

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital ...
Marketing

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women

Newsweek has awarded Redwood Credit Union its highest five-star rating as one of America’s Greatest Midsize Workplaces for Women, an ...
Strategic Partnerships

Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services

WESTBROOK, ME (February 26, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing agreement with ...
New Product Releases

eDOC Innovations Announces Product Enhancements

eDOC announces product updates and enhancements including new integration capabilities with its e-Sign solution, eDOCSignature, optimization of iDOCVault document management ...
Other

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by ...
Lending

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% ...
Operations & HR

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy ...
Other

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
Making A Difference

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Strategic Partnerships

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Technology

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
Lending

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Other

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
Operations & HR

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
Charity Events

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
Making A Difference

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Other

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Strategic Partnerships

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Marketing

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...
Strategic Partnerships

Credit Union West Partners with Arkatechture to Advance Enterprise Data & Analytics Capabilities

Credit Union West has partnered with Arkatechture to strengthen their ability to transform data into timely, actionable insights that support ...
New Product Releases

Vizo Financial Launches DefaultSleuth to Help Credit Unions Shift from Reactive Collections to Proactive Risk Prevention

Vizo Financial Corporate Credit Union introduced DefaultSleuth, a behavioral-first risk intelligence platform designed to help credit unions manage default risk ...
Personnel Promotions

For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO

Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate ...
Personnel Promotions

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value ...
Legal/Regulatory

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union ...
New Product Releases

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital ...
Marketing

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women

Newsweek has awarded Redwood Credit Union its highest five-star rating as one of America’s Greatest Midsize Workplaces for Women, an ...
Strategic Partnerships

Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services

WESTBROOK, ME (February 26, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing agreement with ...
New Product Releases

eDOC Innovations Announces Product Enhancements

eDOC announces product updates and enhancements including new integration capabilities with its e-Sign solution, eDOCSignature, optimization of iDOCVault document management ...
Other

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by ...
Lending

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% ...
Operations & HR

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy ...
Other

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
Making A Difference

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Strategic Partnerships

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Technology

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
Lending

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Other

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
Operations & HR

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
Charity Events

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
Making A Difference

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Other

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Strategic Partnerships

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Marketing

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and pilot a real-world financial literacy ...

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will be on-site at The Financial ...

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition recognizing excellence in credit union ...

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for the sixth consecutive year. Issued ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit union’s recent All Staff Day, ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, the firm’s flagship conference which ...
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