The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Young Father’s Road To Stability

Zeal Credit Union

A Zeal member since 2009 never had a loan over $1,000. After a charged-off credit card in 2019, he worked with our asset recovery team to repay his balance and regain full services. A few years later, he applied for an auto loan, but due to limited credit history, he only qualified with a co-signer […]

Setting Up Members For Financial Success

California Credit Union

When a couple reached out to us for help managing their unsecured debt, they were feeling overwhelmed. After the husband lost his job during COVID, the family relied on credit cards to cover everyday expenses. Before long, their cards were maxed out, interest rates were sky-high, and even though they made their payments, the balances […]

Moving Members Out Of A Debt Cycle

California Credit Union

A member reached out to us feeling overwhelmed by mounting credit card debt. With interest rates ranging from 17.99% to 27%, her minimum payments barely made a dent, keeping her trapped in a cycle of high-interest debt. After listening to her concerns and reviewing her situation, our team suggested a personal loan to consolidate her […]

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Operations & HR

United States Senate Federal Credit Union Appoints Ricardo Pineres as Chief Risk Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Ricardo Pineres as the new ...
Making A Difference

Root Out Hunger- Playing What You Want, So Kids Can Eat What They Need 2024

Sound Credit Union (Sound) teamed up with 96.5 Jack-FM to combat child hunger in Washington state, donating over $52,000 to Food Lifeline.
Making A Difference

Teachers Federal Credit Union Donates $340,000 To Cohen Children’s Medical Center

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion assets and more than 460,000 members, proudly announced ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Operations & HR

United States Senate Federal Credit Union Appoints Ricardo Pineres as Chief Risk Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Ricardo Pineres as the new ...
Making A Difference

Root Out Hunger- Playing What You Want, So Kids Can Eat What They Need 2024

Sound Credit Union (Sound) teamed up with 96.5 Jack-FM to combat child hunger in Washington state, donating over $52,000 to Food Lifeline.
Making A Difference

Teachers Federal Credit Union Donates $340,000 To Cohen Children’s Medical Center

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion assets and more than 460,000 members, proudly announced ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...

Sound Credit Union Welcomes Ian Crawford To Their Business Lending Team

TACOMA, Wash. – Sound Credit Union (Sound) recently welcomed Ian Crawford as their Business Lending Production Manager. Based in Bellingham, Washington, Crawford will focus on ...

Canvas Credit Union Becomes an Owner in DaLand CUSO

DaLand CUSO, the credit union industry’s definitive provider for core-integrated digital assets, today announced that Canvas Credit Union has become an owner in the CUSO ...

2025 in Review: Corelation Delivers Record-Breaking Results, Reinforcing Market Leadership with 38 New Client Signings

Corelation, Inc. closed out another exceptional year marked by continued growth, strong client momentum, and an unwavering commitment to the credit union movement. In 2025 ...

Corporate Central Welcomes Nikkita Martino as Relationship Development Manager

Corporate Central is pleased to announce the addition of Nikkita Martino as Relationship Development Manager, strengthening the organization’s business development efforts and expanding its reach ...

Corporate One Federal Credit Union Returns $13.6 Million to Members in 2025

Corporate One Federal Credit Union, a trusted investment, funding, and payment solutions partner serving America’s credit unions, announced it concluded the year by returning $13.6 ...

Baker Market Update – Week in Review: January 9, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
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