The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Service That Builds Trust And Friendship

When Ric reached out to review his loans, he expected a straightforward financial conversation. What he experienced instead was the kind of personalized care that defines GreenState Credit Union. Simon took the time to walk Ric through his payment options for two existing loans, patiently explaining how each choice would impact his budget and future […]

Entrepreneurship And Enchiladas

Rosa and Aurelio T. have the highest standards when it comes to cooking up delicious Mexican food. Since opening Mi Madre’s Restaurant in East Austin in 1990, the couple has insisted on using only the best ingredients to produce excellent meals for generations of Austinites. “Mr. T and Mama T,” as they are known to […]

Cowboy Pools Helps Everybody Cool Off

When quarantine halted their plans for a big wedding in April 2020, Aaron W. and Amanda S. repurposed their wedding fund to launch a new business. That summer, they started Cowboy Pools, of which they are now co-founders and operators. The company sells and installs chic, low-cost backyard pools designed with galvanized water tanks made […]

Guiding The Next Generation Of Learners And Savers

For Jeffrey, a visit to GreenState Credit Union was more than just a transaction — it was a teaching moment. He came in with his 17-year-old daughter to open her first certificate of deposit, an experience meant to help her learn about money management and saving for college. The GreenState team member who assisted them […]

Patience And Care Support A Son’s Next Step

When Kyle applied for a loan to help his son purchase a vehicle, he hoped for a quick and supportive experience, and that’s exactly what he found with Cynthia at GreenState Credit Union. Kyle began the loan application online on a Saturday through the Ankeny branch, wanting to get pre-approved while his son searched for […]

A Connection That Came Full Circle

When GreenState Credit Union launched its new auto recapture list in early 2024, Leen immediately saw it as more than a data initiative — it was a chance to deepen relationships. Blake was one of the first members she assisted from that list, and during the next three months, Leen helped Blake and his family […]

Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 9, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Eltropy’s AI Heads to Shark Tank at LSCU VISION Conference

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), is proud to announce that Saahil Kamath, Head of ...
Making A Difference

Sound Credit Union Raises $16,000 for Financial Beginnings in Annual Charity Auction

Sound Credit Union (Sound) is proud to announce the results of its annual charity auction benefiting Financial Beginnings, – a nonprofit dedicated to strengthening communities ...
Personnel Promotions

Valley First Credit Union Appoints Mary Roberts as New Chief Financial Officer

Valley First Credit Union, a leading member-owned, not-for-profit financial cooperative with $1.02 billion in assets, is thrilled to announce the appointment of Mary Roberts as ...
Personnel Promotions

Teachers Federal Credit Union Appoints Scott Gyllensten As Chief Risk Officer.

Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.8 billion in assets and more than 470,000 members nationwide, ...
New Product Releases

Clearwater Credit Union Introduces Montana’s First Clean Energy CD

Clearwater Credit Union, Montana’s leading solar loan lender and the second-largest credit union in Montana, is pleased to announce it is launching a new Clean ...
Making A Difference

Advia Credit Union Launches Annual School Supply Drive

Advia Credit Union is excited to announce the launch of its annual Back to School Supply Drive, running from August ...
New Product Releases

Day Air Announces Innovative 7.5% APY* Savings Product

Day Air Credit Union, the leading financial institution headquartered in Montgomery County and renowned nationwide for its commitment to excellence ...
Charity Events

Corporate Central Proudly Sponsors Tunnel to Towers Run & Walk Event, Honoring Heroes and Supporting Communities

Corporate Central is honored to have been the main sponsor of a recent Tunnel to Towers Run & Walk event, ...
Marketing

New Centra location in Zionsville, IN now open

Hello, Please see the attached press release announcing that Centra Credit Union’s new location in Zionsville, IN is now open. ...
Operations & HR

CUSO’s Health Insurance Agency Expands, Hires Sam Boore as Employee Benefits Executive

InterLutions, a Credit Union Service Organization (CUSO) delivering innovative and collaborative employee benefit solutions, is pleased to announce the hiring ...
Making A Difference

Four San Diego County Schools Selected to Receive Grants from Program Powered by SchoolsFirst FCU

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Strategic Partnerships

Velera’s TriVerity Announces Integrated Partnership with AKUVO

TriVerity, a Velera company, has partnered with AKUVO, a leader in collections and credit risk technology, to enhance its delinquency ...
Other

Registration Now Open for CUES’ Milestone 30th CEO Institute Program

Talent development leader CUES announced registration for CEO Institute I: Strategic Planning 2025 is now open. Celebrating its 30th year ...
New Product Releases

NASCUS Unveils an Expansion of the New Credit Union Examiner Training Program

The National Association of State Credit Union Supervisors (NASCUS) announces an expansion of our Online University covering the release of ...
Other

ORIGENCE ANNOUNCES NEW ASSOCIATE BOARD MEMBERS

– Origence, the leading lending technology solutions provider for credit unions, announced the appointment of three new associate Board of ...
Personnel Promotions

Town & Country Credit Union Selects Kalli Schell as President/CEO

(Minot, ND) August 1, 2024 – The Board of Directors of Town & Country Credit Union is pleased to announce ...
Operations & HR

Redwood Credit Union Names Kashi Moore-Stallworth Senior Vice President of People

Kashi Moore-Stallworth has been promoted to senior vice president of people for Redwood Credit Union.
Making A Difference

GTE Financial Donates More Than 23K To Metro Inclusive Health, Supports DEI and Pride All Year Long

GTE Financial, a leading community-focused credit union in Tampa Bay, is reaffirming its unwavering commitment to Diversity, Equity, and Inclusion ...
Strategic Partnerships

COCC Executes Strategic Partnership to Deliver Clover® State-of-the-art Merchant Services

COCC is thrilled to announce its partnership with First Data, a global leader in payments processing to offer the Clover® ...
Making A Difference

Perfect Alignment: How COCC’s Client Success Team Powers Community Financial Institutions Through Strategic Innovation

Imagine a partnership where every vision is perfectly realized, seamlessly aligned with advanced technology and comprehensive support—this is precisely the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 26, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Charity Events

Education Foundation for California Schools Raises an Estimated $160,000 During Annual Golf Tournament Fundraiser

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Charity Events

SchoolsFirst Federal Credit Union Team Raises $56,390 for CHOC Walk in the Park 2024

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, today announced that its team raised ...
Other

BECU Expands Services in Spokane with New Neighborhood Financial Center in South Hill

BECU, Washington’s largest credit union, today announced plans to open a new Neighborhood Financial Center (NFC) in the South Hill ...
Other

myCUES Dashboard Gets Smarter: CUES Announces Upgrade Powered by Amazon Web Services

Talent development leader CUES is excited to announce a significant upgrade to its award-winning myCUES Dashboard. The dashboard, designed to ...
New Product Releases

Eltropy Leads Credit Unions and Community Banks into New “Safe AI” Era with Comprehensive AI Suite

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced the general availability of the industry’s most ...
Making A Difference

BCU Announces 2024 Scholarship Program Recipients

BCU’s commitment to Empowering People To Discover Financial Freedom continues with the announcement of the 2024 scholarship program recipients. This ...
Making A Difference

Advia Credit Union Partners with ECHO, Inc to Support Wisconsin Tornado Relief Efforts with $11K Contribution

Advia Credit Union has contributed $11,000 to ECHO, Inc. through its Advancing Lives Grants to assist Wisconsin tornado victims following ...
Making A Difference

SchoolsFirst Federal Credit Union Recognized for Diversity, Equity and Inclusion

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest in the country serving school employees and ...

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit Union Professionals (NLCUP) during the ...

Family Trust Federal Credit Union recognized for housing-focused financial education efforts

Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult Financial Education Award for its ...

Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity

Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President of Cybersecurity. In this new ...

Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant

Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development Consultant. In this role, Reeves ...

Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and ...

Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community

Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its Fort Mill branch for a ...
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