The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Simple Adjustment Boosts Earnings

When a member visited our branch, Nik went beyond the transaction. While reviewing the member’s account, he noticed a large balance in her primary share account earning minimal dividends. Understanding her preference for paper statements and in-person banking, Nik suggested moving part of her funds into her existing money market account for a higher dividend […]

A Reminder They’re Never Forgotten

Logix Federal Credit Union

At Logix, our WOW Program allows employees to go beyond transactions and create moments of genuine care. When a member came in confused about her account, she shared she was experiencing memory challenges after losing both her daughter and her mother. The member felt embarrassed when she couldn’t recall details, but the team member patiently […]

Spotting Red Flags Protects A Member

EECU equips our team with ongoing fraud prevention training so they can spot the warning signs of a scam early and protect the members who trust us as their financial institution. Recently, that training helped a quick-thinking representative ask the right questions and prevent a member from losing $20,000 to a romance scam. When a […]

Showing Up When Disaster Strikes

California Credit Union

When wildfires swept through parts of Los Angeles County, one California Credit Union member found himself facing more than property damage. Living on a fixed income of Social Security and retirement benefits, the uncertainty created immediate financial strain. California Credit Union’s Loan Solutions team recognized the urgency and stepped in. The team quickly put a […]

Supporting A Mother Through Loss

Logix Federal Credit Union

Through Logix’s WOW Program, team members are empowered to show care for members in meaningful, personal ways. When a mother visited the branch to request a loan for her son’s funeral, a team member took time to listen as she shared memories of her 20-year-old son and the impact he had on others. Our team […]

Language Support Fosters True Inclusion

Priscilla’s commitment to language support is more than a job — it’s a way to build genuine connections. She uses bilingual support regularly in her role, making sure every member feels welcome and understood. Priscilla had the chance to deliver holiday gifts to a family adopted by iQ. The mother’s gratitude was overwhelming, and her […]

Other

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership ...
New Product Releases

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North ...
Lending

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & ...
Other

Vizo Financial’s February 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Coastal Credit Union Surpasses $6 Billion in Assets

Coastal Credit Union announced that it has reached $6 billion in assets. Through the end of December, Coastal’s assets are ...
Making A Difference

13 families celebrate the new year in new homes thanks to RCU Community Fund’s Down Payment Assistance program

For one Novato family of four, the start of a new year marks a milestone they once thought impossible—celebrating in ...
Other

Vizo Financial Recaps Successful Year of Credit Union Education in 2025

In 2025, Vizo Financial Corporate Credit Union initiated its Education Rewards Program, which allows attendees to earn points on an ...
Other

Newsweek Names SchoolsFirst Federal Credit Union One of America’s Best Regional Banks & Credit Unions in 2026

SchoolsFirst Federal Credit Union has earned a spot on Newsweek’s America’s Best Regional Banks & Credit Unions 2026 list for ...
Making A Difference

Elan Charitable Giving Celebrates 5 Years with $250,000 in Donations

MINNEAPOLIS — Elan Credit Card today announced the expansion of its charitable giving program, delivering $250,000 in donations to 25 ...
Personnel Promotions

One Nevada Announces Promotions for Five Leaders

LAS VEGAS, NV. – One Nevada Credit Union, one of the strongest credit unions in the country, recently announced five ...
Strategic Partnerships

eDOC REPORTS ADOPTION GROWTH ACROSS DOCUMENT IMAGING AND eDOCSignature PLATFORMS

eDOC CUSO network and partnerships bring growth across document imaging and eDOCSignature solution adoption.
Technology

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.
Making A Difference

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s ...
Making A Difference

SchoolsFirst FCU Raised More Than $3.3M for Children’s Miracle Network

I wanted to share some exciting news from SchoolsFirst Federal Credit Union: in 2025, the Credit Union contributed more than ...
Personnel Promotions

Will Valadez Earns SPHR Credential, Advancing Strategic HR Leadership at Corporate Central

Corporate Central is proud to recognize Will Valadez for earning the Senior Professional in Human Resources (SPHR) certification, a prestigious ...
Marketing

Registration Now Open for ALM First’s 2026 Derivatives Symposium

Dallas, TX – Registration is now open for ALM First’s 2026 Derivatives Symposium—a premier in-person mini-conference designed for treasury and ...
New Product Releases

Corporate One Successfully Closes Inaugural Multi-Seller Prime Auto Securitization

Corporate One Federal Credit Union today announced the successful closing of its inaugural multi-seller prime auto loan securitization. This $335 ...
Other

Newsweek names Redwood Credit Union one of America’s Best Credit Unions for third year in a row

Newsweek has named Redwood Credit Union one of America’s Best Credit Unions, recognizing its member satisfaction, financial strength, and community ...
Other

SchoolsFirst Federal Credit Union Lowers Down Payment Requirements to Expand Mortgage Access for School Employees

SchoolsFirst Federal Credit Union, the largest Credit Union in California, is helping make home ownership a reality for school employees. ...
New Product Releases

Corporate Central Supercharges Business Onboarding with Next Generation Verification, powered by Middesk, in Beastro

Corporate Central and Middesk are turning business onboarding into a competitive advantage for credit unions. The organizations recently announced a ...
New Product Releases

CUNA Strategic Services Expands Sparrow Alliance to Help Credit Unions Deepen Member Relationships Beyond the Branch

MADISON, WI – January 22, 2026 – CUNA Strategic Services (CSS) is pleased to announce the expansion of its alliance ...
Technology

Waterbury CT Teachers Federal Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management and Automate Manual Processes

Alogent proudly announced that Waterbury CT Teachers Federal Credit Union selected FASTdocs, its enterprise content management (ECM) platform purpose built ...
Strategic Partnerships

First Entertainment Credit Union and Nymbus Launch CineFi, First Digital Credit Union for Entertainment Professionals

Nymbus, a modern banking platform for U.S. banks and credit unions, today announced that First Entertainment Credit Union has successfully ...
Personnel Promotions

Corporate Central Promotes Hunter Cliffgard to Investment Analyst

Corporate Central is pleased to announce the promotion of Hunter Cliffgard from Investment Assistant to Investment Analyst, recognizing his strong ...
Personnel Promotions

CRIF Select Appoints Robert Christini as Senior Vice President of Sales

CRIF Select announced that Robert Christini has joined the company as Senior Vice President of Sales, bringing proven leadership and ...
Making A Difference

Applications sought for $10K LAFCU Innovation for Education Grant

LANSING, Mich. — From calming corners to robotics labs, Michigan classrooms are being transformed in powerful ways — and LAFCU ...
Marketing

Credit Union League of Connecticut Rebrands as Connecticut’s Credit Unions; Services Arm Relaunches as cuVoyant

Rocky Hill, Conn. (January 15, 2026) — The Credit Union League of Connecticut has officially rebranded as Connecticut’s Credit Unions, ...
Operations & HR

Redwood Credit Union welcomes Jay Tkachuk as Chief Information Officer

Jay Tkachuk has joined Redwood Credit Union (RCU) as Chief Information Officer.
Other

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership ...
New Product Releases

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North ...
Lending

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & ...
Other

Vizo Financial’s February 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Coastal Credit Union Surpasses $6 Billion in Assets

Coastal Credit Union announced that it has reached $6 billion in assets. Through the end of December, Coastal’s assets are ...
Making A Difference

13 families celebrate the new year in new homes thanks to RCU Community Fund’s Down Payment Assistance program

For one Novato family of four, the start of a new year marks a milestone they once thought impossible—celebrating in ...
Other

Vizo Financial Recaps Successful Year of Credit Union Education in 2025

In 2025, Vizo Financial Corporate Credit Union initiated its Education Rewards Program, which allows attendees to earn points on an ...
Other

Newsweek Names SchoolsFirst Federal Credit Union One of America’s Best Regional Banks & Credit Unions in 2026

SchoolsFirst Federal Credit Union has earned a spot on Newsweek’s America’s Best Regional Banks & Credit Unions 2026 list for ...
Making A Difference

Elan Charitable Giving Celebrates 5 Years with $250,000 in Donations

MINNEAPOLIS — Elan Credit Card today announced the expansion of its charitable giving program, delivering $250,000 in donations to 25 ...
Personnel Promotions

One Nevada Announces Promotions for Five Leaders

LAS VEGAS, NV. – One Nevada Credit Union, one of the strongest credit unions in the country, recently announced five ...
Strategic Partnerships

eDOC REPORTS ADOPTION GROWTH ACROSS DOCUMENT IMAGING AND eDOCSignature PLATFORMS

eDOC CUSO network and partnerships bring growth across document imaging and eDOCSignature solution adoption.
Technology

Arkatechture Announces Launch of AI Data Analyst Tool: ArkaIQ

Arkatechture’s new product, ArkaIQ, empowers teams to interact directly with trusted data with no reports or data requests required.
Making A Difference

Indiana Members Credit Union Recognized at Best Regional Credit Union by Newsweek and Indianapolis Community Choice Awards

Indiana Members Credit Union has earned two major honors for the third consecutive year. Newsweek named IMCU one of America’s ...
Making A Difference

SchoolsFirst FCU Raised More Than $3.3M for Children’s Miracle Network

I wanted to share some exciting news from SchoolsFirst Federal Credit Union: in 2025, the Credit Union contributed more than ...
Personnel Promotions

Will Valadez Earns SPHR Credential, Advancing Strategic HR Leadership at Corporate Central

Corporate Central is proud to recognize Will Valadez for earning the Senior Professional in Human Resources (SPHR) certification, a prestigious ...
Marketing

Registration Now Open for ALM First’s 2026 Derivatives Symposium

Dallas, TX – Registration is now open for ALM First’s 2026 Derivatives Symposium—a premier in-person mini-conference designed for treasury and ...
New Product Releases

Corporate One Successfully Closes Inaugural Multi-Seller Prime Auto Securitization

Corporate One Federal Credit Union today announced the successful closing of its inaugural multi-seller prime auto loan securitization. This $335 ...
Other

Newsweek names Redwood Credit Union one of America’s Best Credit Unions for third year in a row

Newsweek has named Redwood Credit Union one of America’s Best Credit Unions, recognizing its member satisfaction, financial strength, and community ...
Other

SchoolsFirst Federal Credit Union Lowers Down Payment Requirements to Expand Mortgage Access for School Employees

SchoolsFirst Federal Credit Union, the largest Credit Union in California, is helping make home ownership a reality for school employees. ...
New Product Releases

Corporate Central Supercharges Business Onboarding with Next Generation Verification, powered by Middesk, in Beastro

Corporate Central and Middesk are turning business onboarding into a competitive advantage for credit unions. The organizations recently announced a ...
New Product Releases

CUNA Strategic Services Expands Sparrow Alliance to Help Credit Unions Deepen Member Relationships Beyond the Branch

MADISON, WI – January 22, 2026 – CUNA Strategic Services (CSS) is pleased to announce the expansion of its alliance ...
Technology

Waterbury CT Teachers Federal Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management and Automate Manual Processes

Alogent proudly announced that Waterbury CT Teachers Federal Credit Union selected FASTdocs, its enterprise content management (ECM) platform purpose built ...
Strategic Partnerships

First Entertainment Credit Union and Nymbus Launch CineFi, First Digital Credit Union for Entertainment Professionals

Nymbus, a modern banking platform for U.S. banks and credit unions, today announced that First Entertainment Credit Union has successfully ...
Personnel Promotions

Corporate Central Promotes Hunter Cliffgard to Investment Analyst

Corporate Central is pleased to announce the promotion of Hunter Cliffgard from Investment Assistant to Investment Analyst, recognizing his strong ...
Personnel Promotions

CRIF Select Appoints Robert Christini as Senior Vice President of Sales

CRIF Select announced that Robert Christini has joined the company as Senior Vice President of Sales, bringing proven leadership and ...
Making A Difference

Applications sought for $10K LAFCU Innovation for Education Grant

LANSING, Mich. — From calming corners to robotics labs, Michigan classrooms are being transformed in powerful ways — and LAFCU ...
Marketing

Credit Union League of Connecticut Rebrands as Connecticut’s Credit Unions; Services Arm Relaunches as cuVoyant

Rocky Hill, Conn. (January 15, 2026) — The Credit Union League of Connecticut has officially rebranded as Connecticut’s Credit Unions, ...
Operations & HR

Redwood Credit Union welcomes Jay Tkachuk as Chief Information Officer

Jay Tkachuk has joined Redwood Credit Union (RCU) as Chief Information Officer.

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with an Economic Overview tailored specifically ...

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key additions to its executive leadership ...

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected Appli’s AI-powered financial calculator solution ...

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools needed to navigate today’s evolving ...

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual Heroes of Arts Education Gala ...

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, has informed the Board of ...
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