The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Salon Built On Grit And Community

Erie FCU was approached by two women in business who were looking to create a new hair salon together, each coming from their own prospective skill sets. One of the women, was the owner and operator of her own salon, while the other woman was working for a well-established/competitor hair salon in Erie, PA. The […]

Hope Arrives Just In Time

Community Credit Union of Florida

A member called in overwhelmed and out of options. They had already used all of their allowed skip‑a‑pays for the year and were facing serious financial hardship. With their car at risk of repossession, they feared losing their only way to get to work. While speaking with the member service lender, they shared just how […]

A Fresh Start For A Mother Fighting To Stay Housed

Community Credit Union of Florida

At the Titusville branch, a familiar member—a single mother—walked in with only three days’ notice to pay her back rent or face eviction. She was terrified of losing her home and disrupting her children’s lives. The team at CCU stepped in immediately, reviewing her finances to find a solution that would give her room to […]

A Branch Rep Steps In So A Veteran Is Honored

Navy Federal Credit Union

At Navy Federal’s San Bernardino, CA, branch, former member service representative Sophia M. was helping Richard D. with his account when the conversation turned to an upcoming Vietnam Veteran “Welcome Home” pinning ceremony at a local chapter serving Disabled American Veterans (DAV).   When Sophia realized Richard, a Vietnam veteran, wasn’t on the list to be […]

Rockton Jones Makes MLB Memories

Navy Federal Credit Union

Rockton Jones, a U.S. Navy veteran and Navy Federal member for more than 20 years, enjoyed a special day at Nationals Park in Washington, DC, with support from the credit union. As part of Navy Federal’s Debit Plus pilot program, Jones was invited to a member appreciation event — a Major League Baseball game featuring […]

Leading With Care When It Matters Most

For our team member Bettie, what was a routine request quickly became something more. One day, a member approached Bettie at the front line and asked to withdraw $2,000 from her savings. Although this was a routine transaction for the member, Bettie noticed she seemed unusually anxious. “I gently asked if anyone was pressuring her […]

Other

Vizo Financial’s December 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

From Excellence to Legacy: CUES Names 2025 Award Honorees and Hall of Fame Inductee

CUES is proud to announce this year’s distinguished award recipients, celebrating visionary leaders and one exceptional credit union redefining excellence ...
Making A Difference

Maine Credit Unions Surpass October Fundraising Goal to Fight Food Insecurity

October marked the return of Maine Credit Unions’ Campaign for Ending Hunger’s annual $100,000 Ending Hunger Challenge. The result was ...
Making A Difference

EECU Celebrates Fresno County Educator of the Year Awards

FRESNO, Calif. (Nov. 21, 2025) – Educational Employees Credit Union (EECU) partnered once again with the Fresno County Superintendent of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 21, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

SchoolsFirst Federal Credit Union Wins Three Awards from the Marketing Association of Credit Unions

SchoolsFirst FCU was recognized with three MAC Awards this year for standout digital, direct mail, and in-branch campaigns. Each delivered ...
Strategic Partnerships

ebankIT and Alogent join forces to transform digital banking and payments for financial institutions

ebankIT, a global digital banking solutions provider for community financial institutions, announced a strategic partnership with Alogent, a global leader ...
Marketing

CRIF Celebrated on Nasdaq Tower for Advancing Credit Union and Auto Dealer Partnerships

ATLANTA — November 20, 2025 — CRIF lit up the Nasdaq Tower in Times Square to celebrate the momentum of ...
Strategic Partnerships

Hancock Federal Credit Union Signs with Synergent for New Core and Technology Agreements

WESTBROOK, ME – NOVEMBER 19, 2025 – Synergent® is proud to announce a new partnership with Hancock Federal Credit Union, ...
Other

SAFE Credit Union to Combine with BECU

BECU and SAFE Credit Union today announced they have signed a definitive agreement to combine, uniting two purpose-driven credit unions ...
Charity Events

GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $15,000 FOR BIG BROTHERS BIG SISTERS OF COASTAL AND NORTHERN NEW JERSEY

Parsippany, NJ – Garden Savings Federal Credit Union is proud to announce a successful fundraising effort that raised $15,000 to ...
Operations & HR

Silver State Schools Credit Union Selects Chris Dickman as CFO

Las Vegas, NV — Silver State Schools Credit Union has selected Chris Dickman to serve as its new Chief Financial Officer ...
Lending

FOURLEAF FEDERAL CREDIT UNION TRIPLES INDIRECT LENDING VOLUME AND EXPANDS NATIONALLY WITH ORIGENCE TECHNOLOGY SOLUTIONS AND LENDING SERVICES

FourLeaf Federal Credit Union, a New York-based credit union with $14 billion in assets, has reached a significant milestone in ...
Operations & HR

LAFCU welcomes new additions to its marketing team

LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
Operations & HR

InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Vizo Financial’s December 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

From Excellence to Legacy: CUES Names 2025 Award Honorees and Hall of Fame Inductee

CUES is proud to announce this year’s distinguished award recipients, celebrating visionary leaders and one exceptional credit union redefining excellence ...
Making A Difference

Maine Credit Unions Surpass October Fundraising Goal to Fight Food Insecurity

October marked the return of Maine Credit Unions’ Campaign for Ending Hunger’s annual $100,000 Ending Hunger Challenge. The result was ...
Making A Difference

EECU Celebrates Fresno County Educator of the Year Awards

FRESNO, Calif. (Nov. 21, 2025) – Educational Employees Credit Union (EECU) partnered once again with the Fresno County Superintendent of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 21, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

SchoolsFirst Federal Credit Union Wins Three Awards from the Marketing Association of Credit Unions

SchoolsFirst FCU was recognized with three MAC Awards this year for standout digital, direct mail, and in-branch campaigns. Each delivered ...
Strategic Partnerships

ebankIT and Alogent join forces to transform digital banking and payments for financial institutions

ebankIT, a global digital banking solutions provider for community financial institutions, announced a strategic partnership with Alogent, a global leader ...
Marketing

CRIF Celebrated on Nasdaq Tower for Advancing Credit Union and Auto Dealer Partnerships

ATLANTA — November 20, 2025 — CRIF lit up the Nasdaq Tower in Times Square to celebrate the momentum of ...
Strategic Partnerships

Hancock Federal Credit Union Signs with Synergent for New Core and Technology Agreements

WESTBROOK, ME – NOVEMBER 19, 2025 – Synergent® is proud to announce a new partnership with Hancock Federal Credit Union, ...
Other

SAFE Credit Union to Combine with BECU

BECU and SAFE Credit Union today announced they have signed a definitive agreement to combine, uniting two purpose-driven credit unions ...
Charity Events

GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $15,000 FOR BIG BROTHERS BIG SISTERS OF COASTAL AND NORTHERN NEW JERSEY

Parsippany, NJ – Garden Savings Federal Credit Union is proud to announce a successful fundraising effort that raised $15,000 to ...
Operations & HR

Silver State Schools Credit Union Selects Chris Dickman as CFO

Las Vegas, NV — Silver State Schools Credit Union has selected Chris Dickman to serve as its new Chief Financial Officer ...
Lending

FOURLEAF FEDERAL CREDIT UNION TRIPLES INDIRECT LENDING VOLUME AND EXPANDS NATIONALLY WITH ORIGENCE TECHNOLOGY SOLUTIONS AND LENDING SERVICES

FourLeaf Federal Credit Union, a New York-based credit union with $14 billion in assets, has reached a significant milestone in ...
Operations & HR

LAFCU welcomes new additions to its marketing team

LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
Operations & HR

InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & Client Relations team in response ...

Vizo Financial’s February 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

Coastal Credit Union Surpasses $6 Billion in Assets

Coastal Credit Union announced that it has reached $6 billion in assets. Through the end of December, Coastal’s assets are $6.03 billion, an increase of ...

13 families celebrate the new year in new homes thanks to RCU Community Fund’s Down Payment Assistance program

For one Novato family of four, the start of a new year marks a milestone they once thought impossible—celebrating in a home of their own.
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