The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Saving A Grieving Widow From A Scam

A couple weeks ago TDECU received this feedback from a member: “Madison and Brook have been performing exceptionally hard for me. I lost my husband and without Brook I would not have been able to bury him. Brook and Madison took care of my finances when I had a scam that almost took all my […]

Marine Hockey Team Builds Stronger Bonds On And Off The Ice

Navy Federal Credit Union

Ten years ago, Marine Tyler Bluder revived a hockey team for U.S. Marines, turning sticks and pucks into a way to keep the brotherhood alive. Today, the team brings veterans together from across the country not only to compete, but also to connect. Instead of hotels and restaurants, they share rental homes and home-cooked meals, […]

From Housing Crisis To Keys In Hand

Plus Credit Union

The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]

Vigilance Uncovers A Vishing Scheme

Navy Federal Credit Union

When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off.  As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Making A Difference

Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion

SECU Foundation is pleased to announce a $500,000 grant to Safelight, Inc. for the expansion of the non-profit’s domestic violence ...
Strategic Partnerships

Alogent Partners with Vine to Accelerate Commercial Lending Workflows

Vine, a commercial lending accelerator for banks and credit unions, has partnered with Alogent, a leading provider of software solutions ...

One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year

LAS VEGAS, NV. – Each year, One Nevada Credit Union’s Shred Day events raise funds and collect food to fight ...
Personnel Promotions

ALM First’s 2026 Conference Calendar Announced

Dallas, TX – ALM First has announced its schedule of industry-leading, in-person events for 2026. Those interested in attending are encouraged ...
Operations & HR

Freedom First Announces CEO Retirement and Selection of New CEO

October 29, 2025 (Roanoke, VA) — Freedom First Credit Union would like to announce the retirement of Paul Phillips, President and ...
Personnel Promotions

1st Community FCU CEO Bill Nikolauk appointed to CU*Answers Board of Directors

The board of directors of cooperative CUSO CU*Answers recently announced that Bill Nikolauk has been appointed to serve as a ...
Making A Difference

LAFCU Breaks Ground on New Drive-up Teller Site in Perry

LANSING, Mich. — On a brisk, sunny October morning, LAFCU leaders joined local officials and community partners, to celebrate the ...
Marketing

SchoolsFirst FCU Opens 71st Branch in California – Burbank Now Open

SchoolsFirst Federal Credit Union opens New Burbank Branch, extending its footprint to 761 branches in California.
Other

myCUmortgage Recognizes Partner Credit Unions for Making Members’ Homeownership Dreams a Reality

Awards Luncheon is a key component of myCUmortgage’s annual Partner Conference, highlighting the best of the best in credit union ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & Client Relations team in response ...

Vizo Financial’s February 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...
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