The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Entrepreneurship And Enchiladas

Rosa and Aurelio T. have the highest standards when it comes to cooking up delicious Mexican food. Since opening Mi Madre’s Restaurant in East Austin in 1990, the couple has insisted on using only the best ingredients to produce excellent meals for generations of Austinites. “Mr. T and Mama T,” as they are known to […]

Cowboy Pools Helps Everybody Cool Off

When quarantine halted their plans for a big wedding in April 2020, Aaron W. and Amanda S. repurposed their wedding fund to launch a new business. That summer, they started Cowboy Pools, of which they are now co-founders and operators. The company sells and installs chic, low-cost backyard pools designed with galvanized water tanks made […]

Guiding The Next Generation Of Learners And Savers

For Jeffrey, a visit to GreenState Credit Union was more than just a transaction — it was a teaching moment. He came in with his 17-year-old daughter to open her first certificate of deposit, an experience meant to help her learn about money management and saving for college. The GreenState team member who assisted them […]

Patience And Care Support A Son’s Next Step

When Kyle applied for a loan to help his son purchase a vehicle, he hoped for a quick and supportive experience, and that’s exactly what he found with Cynthia at GreenState Credit Union. Kyle began the loan application online on a Saturday through the Ankeny branch, wanting to get pre-approved while his son searched for […]

A Connection That Came Full Circle

When GreenState Credit Union launched its new auto recapture list in early 2024, Leen immediately saw it as more than a data initiative — it was a chance to deepen relationships. Blake was one of the first members she assisted from that list, and during the next three months, Leen helped Blake and his family […]

Hope Delivered Just In Time

Central Willamette Credit Union

We had a newly married couple join the credit union in 2022. During the account opening, we found out that the couple was unexpectedly pregnant and the husband had lost his job, got a new, lower paying job and as such they were forced to move. As the husband had an ITIN, his traditional credit […]

Industry Analysis & Trends

Baker Market Update – Week in Review: August 08, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

EECU Helps Local Families Prepare for School with Backpack Giveaway Events

FRESNO, Calif. (Aug. 8, 2025) – Thousands of local children are now better prepared for the new school year thanks ...
Other

CU Executive Compensation Continues to Climb, CUES Compensation Surveys Find

Credit union executive compensation is on the rise, with many leadership roles seeing significant increases in both base salary and ...
Other

The 7th Annual Cannabis Banking Symposium Unites National Stakeholders

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Association for Cannabis Banking (ACB), is proud ...
Other

Partner Credit Unions Enter an Era of Possibilities During the 2025 myCUmortgage Partner Conference

Credit union mortgage leaders from across the country are preparing to embrace the glamour and optimism of the Roaring Twenties ...
Personnel Promotions

One Nevada Promotes Steve O’Donnell to President/CEO

LAS VEGAS, NV. – One Nevada Credit Union recently promoted Steve O’Donnell to serve as its new President/Chief Executive Officer after ...
Technology

First City Credit Union and Quavo Partner to Deliver Secure Online Fraud Resolution for Displaced Members Following LA Fires

Quavo, Inc. (“Quavo”), a leading technology partner and trusted advisor for financial institutions, has partnered with First City Credit Union ...
Technology

DaLand CUSO Empowers Credit Unions with Institution-Branded Stablecoins via New Metallicus Partnership

DaLand CUSO, The Next-Gen CUSO dedicated to helping credit unions fully leverage their core systems while simultaneously embracing today’s digital-asset ...
Industry Analysis & Trends

EECU’s Student Branch Model Showcased at National CUFEN Conference

FRESNO, Calif. (Aug. 1, 2025) – Educational Employees Credit Union (EECU) was honored to share its innovative student branch model ...
Other

Vizo Financial’s August 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 01, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Meriwest Credit Union Develops New Account Designed for Savers Seeking Enhanced Deposit Insurance Protection

Unlock the power of secure savings with the SecureEdge Money Market Account from Meriwest. Enjoy competitive rates, full liquidity, and ...
Industry Analysis & Trends

Debunking the Myths: What AI Really Means for Banking

Debunking the Myths: What AI Really Means for Banking By Hugh Khan, Chief Technology Officer, Suntell and Intelligent Banking Solutions ...
Lending

LendKey and Member Student Lending Award $22,000 in Scholarships to Support College Students

Cincinnati, OH —Member Student Lending, a leading network of credit unions offering private student loan and student loan refinance lending ...
Operations & HR

TDFCU Welcomes New Chief Operating Officer: A Proven Leader in Member Experience and Operational Excellence

Treasury Department Federal Credit Union (TDFCU), proudly serving its members since 1935, is excited to welcome Nicholas Moreland as its ...
Strategic Partnerships

Triangle Credit Union Partners With Arkatechture to Anticipate Member Needs & Position for Future Growth

With Arkatechture’s help, Triangle Credit Union is modernizing its data environment, empowering business users, and enhancing the overall member experience.
Making A Difference

SchoolsFirst FCU Honors School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized 30 school employees, representing ...
Industry Analysis & Trends

Quavo Fraud & Disputes Releases Landmark 2025 State of Dispute Management Performance Report

Quavo, Inc. (“Quavo”), the leading provider of AI-powered dispute management solutions, today announced the release of its 2025 State of ...
Making A Difference

EECU Recognized for Expanding Community Access to Financial Services

FRESNO, Calif. (July 28, 2025) – In recognition of its ongoing commitment to expanding financial services and education throughout the ...
Other

QuantyPhi Welcomes Kyle Kabara as Director ALM & Investments

QuantyPhi, a wholly owned CUSO of Corporate Central, is proud to announce the addition of Kyle Kabara as Director ALM ...
Marketing

Algebrik AI and AppOne Partner to Streamline Indirect Lending for Dealers and Lenders

Algebrik AI Partners with AppOne to Streamline Indirect Lending New York, July 2025 — Algebrik AI has partnered with AppOne ...
Other

Meriwest Credit Union Launches Zelle® for Fast, Secure, and Convenient Money Transfers

Big news! Meriwest now offers Zelle® for seamless money transfers! Split bills, pay for group trips, or send gifts to ...
Other

Vizo Financial’s 2025 Financial Conference to Offer Valuable Industry Insights with Strong Lineup of Speakers

Vizo Financial Corporate Credit Union will hold its well-respected financial conference on September 10-12, 2025, at The Omni Grove Park ...
Strategic Partnerships

Algebrik AI Partners with Spinwheel to Streamline Debt Data & Payments in Loan Origination

Algebrik AI Partners with Spinwheel to Power Smarter Loan Decisions with Real-Time Debt Data New York, July 2025 — Algebrik ...
Marketing

United Financial Credit Union Selects AlgebrikAI’s Comprehensive Consumer Lending Suite, Algebrik One.

United Financial Credit Union Selects Algebrik AI’s Lending Suite United Financial Credit Union (UFCU) has joined Algebrik AI’s early adopter ...
Other

Redwood Credit Union grant to Good Farm Fund expands access to fresh, healthy food

Redwood Credit Union (RCU) is helping bring fresh, local food to more tables through a $10,000 grant to the Good ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 08, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

EECU Helps Local Families Prepare for School with Backpack Giveaway Events

FRESNO, Calif. (Aug. 8, 2025) – Thousands of local children are now better prepared for the new school year thanks ...
Other

CU Executive Compensation Continues to Climb, CUES Compensation Surveys Find

Credit union executive compensation is on the rise, with many leadership roles seeing significant increases in both base salary and ...
Other

The 7th Annual Cannabis Banking Symposium Unites National Stakeholders

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Association for Cannabis Banking (ACB), is proud ...
Other

Partner Credit Unions Enter an Era of Possibilities During the 2025 myCUmortgage Partner Conference

Credit union mortgage leaders from across the country are preparing to embrace the glamour and optimism of the Roaring Twenties ...
Personnel Promotions

One Nevada Promotes Steve O’Donnell to President/CEO

LAS VEGAS, NV. – One Nevada Credit Union recently promoted Steve O’Donnell to serve as its new President/Chief Executive Officer after ...
Technology

First City Credit Union and Quavo Partner to Deliver Secure Online Fraud Resolution for Displaced Members Following LA Fires

Quavo, Inc. (“Quavo”), a leading technology partner and trusted advisor for financial institutions, has partnered with First City Credit Union ...
Technology

DaLand CUSO Empowers Credit Unions with Institution-Branded Stablecoins via New Metallicus Partnership

DaLand CUSO, The Next-Gen CUSO dedicated to helping credit unions fully leverage their core systems while simultaneously embracing today’s digital-asset ...
Industry Analysis & Trends

EECU’s Student Branch Model Showcased at National CUFEN Conference

FRESNO, Calif. (Aug. 1, 2025) – Educational Employees Credit Union (EECU) was honored to share its innovative student branch model ...
Other

Vizo Financial’s August 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 01, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
New Product Releases

Meriwest Credit Union Develops New Account Designed for Savers Seeking Enhanced Deposit Insurance Protection

Unlock the power of secure savings with the SecureEdge Money Market Account from Meriwest. Enjoy competitive rates, full liquidity, and ...
Industry Analysis & Trends

Debunking the Myths: What AI Really Means for Banking

Debunking the Myths: What AI Really Means for Banking By Hugh Khan, Chief Technology Officer, Suntell and Intelligent Banking Solutions ...
Lending

LendKey and Member Student Lending Award $22,000 in Scholarships to Support College Students

Cincinnati, OH —Member Student Lending, a leading network of credit unions offering private student loan and student loan refinance lending ...
Operations & HR

TDFCU Welcomes New Chief Operating Officer: A Proven Leader in Member Experience and Operational Excellence

Treasury Department Federal Credit Union (TDFCU), proudly serving its members since 1935, is excited to welcome Nicholas Moreland as its ...
Strategic Partnerships

Triangle Credit Union Partners With Arkatechture to Anticipate Member Needs & Position for Future Growth

With Arkatechture’s help, Triangle Credit Union is modernizing its data environment, empowering business users, and enhancing the overall member experience.
Making A Difference

SchoolsFirst FCU Honors School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized 30 school employees, representing ...
Industry Analysis & Trends

Quavo Fraud & Disputes Releases Landmark 2025 State of Dispute Management Performance Report

Quavo, Inc. (“Quavo”), the leading provider of AI-powered dispute management solutions, today announced the release of its 2025 State of ...
Making A Difference

EECU Recognized for Expanding Community Access to Financial Services

FRESNO, Calif. (July 28, 2025) – In recognition of its ongoing commitment to expanding financial services and education throughout the ...
Other

QuantyPhi Welcomes Kyle Kabara as Director ALM & Investments

QuantyPhi, a wholly owned CUSO of Corporate Central, is proud to announce the addition of Kyle Kabara as Director ALM ...
Marketing

Algebrik AI and AppOne Partner to Streamline Indirect Lending for Dealers and Lenders

Algebrik AI Partners with AppOne to Streamline Indirect Lending New York, July 2025 — Algebrik AI has partnered with AppOne ...
Other

Meriwest Credit Union Launches Zelle® for Fast, Secure, and Convenient Money Transfers

Big news! Meriwest now offers Zelle® for seamless money transfers! Split bills, pay for group trips, or send gifts to ...
Other

Vizo Financial’s 2025 Financial Conference to Offer Valuable Industry Insights with Strong Lineup of Speakers

Vizo Financial Corporate Credit Union will hold its well-respected financial conference on September 10-12, 2025, at The Omni Grove Park ...
Strategic Partnerships

Algebrik AI Partners with Spinwheel to Streamline Debt Data & Payments in Loan Origination

Algebrik AI Partners with Spinwheel to Power Smarter Loan Decisions with Real-Time Debt Data New York, July 2025 — Algebrik ...
Marketing

United Financial Credit Union Selects AlgebrikAI’s Comprehensive Consumer Lending Suite, Algebrik One.

United Financial Credit Union Selects Algebrik AI’s Lending Suite United Financial Credit Union (UFCU) has joined Algebrik AI’s early adopter ...
Other

Redwood Credit Union grant to Good Farm Fund expands access to fresh, healthy food

Redwood Credit Union (RCU) is helping bring fresh, local food to more tables through a $10,000 grant to the Good ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with omni-channel consumer loan and deposit ...

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance our commitment to secure, cutting-edge ...

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In this role, Costa-Perales will lead ...

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has donated $70,000 to six local-area ...

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. This new relationship will broaden ...

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January 9, 2026. Following a nationwide ...
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