The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
EECU Student Grant Program Application Period Now Open
FRESNO, Calif. (Oct. 8, 2025) – Educational Employees Credit Union (EECU) is now accepting applications for its Student Grant Program ...
SchoolsFirst FCU Partners with the California County Superintendents to Recognize Education Leaders Throughout the State
Photos available here: https://assets.schoolsfirstfcu.org/share/50C8B60C-1006-4552-8489351E8AA7D264/ Education leaders and county offices of education throughout California were recognized for their outstanding contributions to ...
Premier America Credit Union Partners with Arkatechture to Power Data-Driven Member Experiences
With Arkatechture’s help, Premier America Credit Union is modernizing their data infrastructure and accelerating their digital transformation efforts.
myCUmortgage Continues to Grow with Eight New Partner Credit Unions
myCUmortgage announced new partnerships with eight credit unions in the third quarter of this year. Spanning the U.S., these new ...
EECU Offers Assistance for Members Impacted by Government Shutdown
FRESNO, Calif. (Oct. 6, 2025) – Educational Employees Credit Union (EECU) announced a special financial assistance package to help members ...
Desert Financial CU Becomes Newest Owner of Student Choice CUSO
CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced Desert Financial Credit Union ...
defi SOLUTIONS Announces New Partnership with Informed.IQ to Automate Funding Process and Reduce Risk
defi SOLUTIONS has partnered with Informed.IQ to integrate its AI-driven verification technology into the defi loan origination system (LOS), helping ...
EECU and Merced County Office of Education Celebrate Excellence in Education
FRESNO, Calif. (Oct. 3, 2025) – Educational Employees Credit Union (EECU) proudly joined the Merced County Office of Education to ...
Justice Federal Credit Union Offers Special Assistance in Response to the Federal Government Shutdown
In response to the Federal Government shutdown impacting thousands of federal employees, Justice Federal Credit Union (Justice Federal) is upholding ...
Coastal Credit Union Foundation Opens Scholarship Applications for 2026–27 School Year
The Coastal Credit Union Foundation is proud to announce that scholarship applications for the 2026–2027 academic year are now open. ...
CUES Continues Enhancing Member Impact with the Promotion of Two Senior Leaders
CUES is proud to announce the promotion of two senior leaders into newly elevated roles, reinforcing its commitment to agility, ...
Maine Credit Unions Rally to Fight Hunger with $100,000 Ending Hunger Challenge
This October, Maine’s credit unions are rallying to raise $100,000 for the Campaign for Ending Hunger, fueling meals through Good ...
EECU Provides Financial Education at Parenting Student Conference
FRESNO, Calif. (Sept. 29, 2025) – Educational Employees Credit Union (EECU) was proud to sponsor and participate in Fresno City ...
Redwood Credit Union helps more than 4,000 people safeguard their information at free Shred-a-Thons
This summer, more than 4,000 residents across five counties took a proactive stance against fraud and identity theft—a 37 percent ...
Sound Credit Union and UW Tacoma to Host HuskyHack Hackathon to Spark Financial Innovation
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Justice Federal Credit Union Welcomes Members of the National Active and Retired Federal Employees Association, NARFE
Justice Federal Credit Union (Justice Federal) is pleased to announce its partnership with the National Active and Retired Federal Employees ...
Justice Federal Credit Union Stands Ready to Offer Members Special Assistance in the Event of a Federal Government Shutdown
With federal funding set to expire September 30, 2025, the threat of a federal government shutdown is rising as Congress ...
Baker Market Update – Week in Review: September 26, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
EECU and Madera County Superintendent Honor County’s Top Educators
FRESNO, Calif. (Sept. 26, 2025) – Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools proudly honored ...
Vizo Financial’s October 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $26,000 FOR CHARITY AT 13TH ANNUAL GOLF OUTING
Parsippany, NJ – Garden Savings Federal Credit Union, a prominent credit union headquartered in Parsippany, New Jersey, proudly serves members ...
2025 ALM First Financial Forum Wraps-Up with Insights on Growth, Regulatory Change and Strategic Thinking
BANFF – The 2025 ALM First Financial Forum wrapped up on Wednesday after three days of engaging sessions focused on driving ...
CUES Emerge 2025: Judges Named as Finalists Prepare for October Pitch Show
CUES and partner Currency Marketing have named a group of highly-respected credit union leaders to serve as judges for the ...
Vizo Financial Celebrates a Successful 2025 Financial Conference
A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum
Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
ACUMA Elects New Board Officers
ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village
LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals
BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Baker Market Update – Week in Review: September 19, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
EECU Student Grant Program Application Period Now Open
FRESNO, Calif. (Oct. 8, 2025) – Educational Employees Credit Union (EECU) is now accepting applications for its Student Grant Program ...
SchoolsFirst FCU Partners with the California County Superintendents to Recognize Education Leaders Throughout the State
Photos available here: https://assets.schoolsfirstfcu.org/share/50C8B60C-1006-4552-8489351E8AA7D264/ Education leaders and county offices of education throughout California were recognized for their outstanding contributions to ...
Premier America Credit Union Partners with Arkatechture to Power Data-Driven Member Experiences
With Arkatechture’s help, Premier America Credit Union is modernizing their data infrastructure and accelerating their digital transformation efforts.
myCUmortgage Continues to Grow with Eight New Partner Credit Unions
myCUmortgage announced new partnerships with eight credit unions in the third quarter of this year. Spanning the U.S., these new ...
EECU Offers Assistance for Members Impacted by Government Shutdown
FRESNO, Calif. (Oct. 6, 2025) – Educational Employees Credit Union (EECU) announced a special financial assistance package to help members ...
Desert Financial CU Becomes Newest Owner of Student Choice CUSO
CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced Desert Financial Credit Union ...
defi SOLUTIONS Announces New Partnership with Informed.IQ to Automate Funding Process and Reduce Risk
defi SOLUTIONS has partnered with Informed.IQ to integrate its AI-driven verification technology into the defi loan origination system (LOS), helping ...
EECU and Merced County Office of Education Celebrate Excellence in Education
FRESNO, Calif. (Oct. 3, 2025) – Educational Employees Credit Union (EECU) proudly joined the Merced County Office of Education to ...
Justice Federal Credit Union Offers Special Assistance in Response to the Federal Government Shutdown
In response to the Federal Government shutdown impacting thousands of federal employees, Justice Federal Credit Union (Justice Federal) is upholding ...
Coastal Credit Union Foundation Opens Scholarship Applications for 2026–27 School Year
The Coastal Credit Union Foundation is proud to announce that scholarship applications for the 2026–2027 academic year are now open. ...
CUES Continues Enhancing Member Impact with the Promotion of Two Senior Leaders
CUES is proud to announce the promotion of two senior leaders into newly elevated roles, reinforcing its commitment to agility, ...
Maine Credit Unions Rally to Fight Hunger with $100,000 Ending Hunger Challenge
This October, Maine’s credit unions are rallying to raise $100,000 for the Campaign for Ending Hunger, fueling meals through Good ...
EECU Provides Financial Education at Parenting Student Conference
FRESNO, Calif. (Sept. 29, 2025) – Educational Employees Credit Union (EECU) was proud to sponsor and participate in Fresno City ...
Redwood Credit Union helps more than 4,000 people safeguard their information at free Shred-a-Thons
This summer, more than 4,000 residents across five counties took a proactive stance against fraud and identity theft—a 37 percent ...
Sound Credit Union and UW Tacoma to Host HuskyHack Hackathon to Spark Financial Innovation
TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Justice Federal Credit Union Welcomes Members of the National Active and Retired Federal Employees Association, NARFE
Justice Federal Credit Union (Justice Federal) is pleased to announce its partnership with the National Active and Retired Federal Employees ...
Justice Federal Credit Union Stands Ready to Offer Members Special Assistance in the Event of a Federal Government Shutdown
With federal funding set to expire September 30, 2025, the threat of a federal government shutdown is rising as Congress ...
Baker Market Update – Week in Review: September 26, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
EECU and Madera County Superintendent Honor County’s Top Educators
FRESNO, Calif. (Sept. 26, 2025) – Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools proudly honored ...
Vizo Financial’s October 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
GARDEN SAVINGS FEDERAL CREDIT UNION RAISES $26,000 FOR CHARITY AT 13TH ANNUAL GOLF OUTING
Parsippany, NJ – Garden Savings Federal Credit Union, a prominent credit union headquartered in Parsippany, New Jersey, proudly serves members ...
2025 ALM First Financial Forum Wraps-Up with Insights on Growth, Regulatory Change and Strategic Thinking
BANFF – The 2025 ALM First Financial Forum wrapped up on Wednesday after three days of engaging sessions focused on driving ...
CUES Emerge 2025: Judges Named as Finalists Prepare for October Pitch Show
CUES and partner Currency Marketing have named a group of highly-respected credit union leaders to serve as judges for the ...
Vizo Financial Celebrates a Successful 2025 Financial Conference
A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum
Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
ACUMA Elects New Board Officers
ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village
LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals
BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Baker Market Update – Week in Review: September 19, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program
Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding for participating students, continuing its ...
Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity
Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...
Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service
FOR IMMEDIATE RELEASE Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service Cumberland County FCU has announced the retirement of its ...
NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training
The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is pleased to announce the launch ...
ALM First Caps 30th Anniversary Celebration with Impact Report
Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the release of its Impact Report ...
CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown
CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation for the Community Development Financial ...