The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Quick Thinking Foils A Costly Scam

A Patelco Credit Union member recently visited the Folsom branch requesting two large cash withdrawals: $5,000 from one account and $13,000 from another. He stated the funds were for home repairs. However, when asked for details like the company name, scope of work, and payment timeline, he couldn’t provide clear answers and became visibly upset. […]

A Better Line For Peace Of Mind

I was recently helping on the teller line when I had the opportunity to assist a Redwood Credit Union member, who was depositing a check that I thought looked a little suspicious. I asked additional questions to ensure it wasn’t fraudulent. In doing so, I discovered it was a loan proceeds check from Bank of […]

Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Other

Clearview Unveils New Location

Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
New Product Releases

Smart banking with RCU’s new Benefits Checking

Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Other

Clearview Unveils New Location

Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
New Product Releases

Smart banking with RCU’s new Benefits Checking

Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...

CRIF Select Appoints Robert Christini as Senior Vice President of Sales

CRIF Select announced that Robert Christini has joined the company as Senior Vice President of Sales, bringing proven leadership and deep expertise in the automotive ...

Applications sought for $10K LAFCU Innovation for Education Grant

LANSING, Mich. — From calming corners to robotics labs, Michigan classrooms are being transformed in powerful ways — and LAFCU is ready to help make ...

Credit Union League of Connecticut Rebrands as Connecticut’s Credit Unions; Services Arm Relaunches as cuVoyant

Rocky Hill, Conn. (January 15, 2026) — The Credit Union League of Connecticut has officially rebranded as Connecticut’s Credit Unions, reflecting a modernized identity that ...

Redwood Credit Union welcomes Jay Tkachuk as Chief Information Officer

Jay Tkachuk has joined Redwood Credit Union (RCU) as Chief Information Officer.

EECU Sponsors Community Events Honoring Martin Luther King Jr.’s Legacy

FRESNO, Calif. (Jan. 16, 2026) – Educational Employees Credit Union (EECU) is proud to sponsor the 42nd Annual Commemoration celebrating the life, legacy, and lasting ...

Seven Credit Unions Select myCUmortgage as Their Home Loan Partner

myCUmortgage is thrilled to announce new partnerships with seven credit unions in the fourth quarter of 2025. New partnerships span coast-to-coast, representing 100,000 members and ...
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