The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Protecting A Member In The Right Moment
Affinity Plus Federal Credit Union
When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]
A Cherished Presence And Notable Absence
Digital Federal Credit Union
In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]
Finding The “Yes” In A Complex Car Deal
A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]
The Power Of Priorities And Pressing Pause
I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]
A Business Member’s Journey From Struggle To Strategy
Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]
A Team That Said “Yes” — And Made It Happen.
When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]
Baker Market Update – Week in Review: September 12, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer
Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Filene uncovers strong financial impact for CDFI credit unions
New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation
Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
Protecht announces Cognita: AI built for governance, risk, and compliance.
Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Clearview Unveils New Location
Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
Smart banking with RCU’s new Benefits Checking
Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Baker Market Update – Week in Review: September 05, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
DaLand CUSO and Corelation Partner
DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Baker Market Update – Week in Review: August 29, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Countdown to Momentum 2025
Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Baker Market Update – Week in Review: September 12, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer
Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Filene uncovers strong financial impact for CDFI credit unions
New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation
Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
Protecht announces Cognita: AI built for governance, risk, and compliance.
Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Clearview Unveils New Location
Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
Smart banking with RCU’s new Benefits Checking
Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Baker Market Update – Week in Review: September 05, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
DaLand CUSO and Corelation Partner
DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Baker Market Update – Week in Review: August 29, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Countdown to Momentum 2025
Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
CRIF Select Appoints Robert Christini as Senior Vice President of Sales
CRIF Select announced that Robert Christini has joined the company as Senior Vice President of Sales, bringing proven leadership and deep expertise in the automotive ...
Applications sought for $10K LAFCU Innovation for Education Grant
LANSING, Mich. — From calming corners to robotics labs, Michigan classrooms are being transformed in powerful ways — and LAFCU is ready to help make ...
Credit Union League of Connecticut Rebrands as Connecticut’s Credit Unions; Services Arm Relaunches as cuVoyant
Rocky Hill, Conn. (January 15, 2026) — The Credit Union League of Connecticut has officially rebranded as Connecticut’s Credit Unions, reflecting a modernized identity that ...
Redwood Credit Union welcomes Jay Tkachuk as Chief Information Officer
Jay Tkachuk has joined Redwood Credit Union (RCU) as Chief Information Officer.
EECU Sponsors Community Events Honoring Martin Luther King Jr.’s Legacy
FRESNO, Calif. (Jan. 16, 2026) – Educational Employees Credit Union (EECU) is proud to sponsor the 42nd Annual Commemoration celebrating the life, legacy, and lasting ...
Seven Credit Unions Select myCUmortgage as Their Home Loan Partner
myCUmortgage is thrilled to announce new partnerships with seven credit unions in the fourth quarter of 2025. New partnerships span coast-to-coast, representing 100,000 members and ...