The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Empathy And Trust During A Difficult Chapter

Affinity Federal Credit Union

A member wanted to recognize one of our Loss Mitigation Specialists for her extraordinary compassion and commitment during an incredibly difficult time. After co-signing an auto loan that ultimately went into default, the member found herself facing significant financial and personal hardship. While managing serious health challenges, she struggled to resolve the situation and felt […]

When Adventure Is A Need, Not Just A Want

Solarity Credit Union

TJ, Dave, and their son Drake find freedom on the open road, hitching up their off-grid trailer whenever adventure calls. From fishing along the Columbia River to camping near Potholes Reservoir or hunting north of Spokane, their RV gives them the flexibility to unplug, recharge, and spend meaningful time together. With a busy life centered […]

Turning A Member’s Homeownership Dream Into Reality

Arnold became a SchoolsFirst Federal Credit Union Member in 2021 and was interested in the products and services available to support school employees. Homeownership was a goal he hoped to pursue, but he wanted a partner who could guide him through a process that often feels overwhelming for first time and first generation buyers. When […]

A First Home In The Place They Love

Solarity Credit Union

For Kenzie and Riley, buying their first home meant putting down roots in the community they’ve always called home. After reaching out to Solarity, they found a lending experience that felt personal, supportive, and refreshingly human. With clear guidance and confidence in their monthly payments, the couple moved in knowing they were building equity and a […]

A Special Gift Creates A Happy Anniversary

Chaffey Federal Credit Union

I was working on a budget with a couple in financial counseling, and we were planning out the different expenses for the upcoming month. As we were going through the dates, we looked at the budget and saw their anniversary landed on the same week as some of their major expenses, leaving little to no […]

Money Caught Up In Fly-By Scam? Western Division Saves The Day.

Western Division Federal Credit Union

Before the holidays, a member fell victim for a fraudulent airline website mimicking Southwest. Realizing after making the $1,000 purchase, she contacted the office to help recover her funds. This incident required significant time, patience, and follow-through. Rachel made calls, sent emails, and provided a lot of documentation for the case. After weeks of persistence, […]

Operations & HR

LAFCU welcomes new additions to its marketing team

LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
Operations & HR

InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Operations & HR

LAFCU welcomes new additions to its marketing team

LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as ...
Operations & HR

InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals ...
Strategic Partnerships

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for ...
Marketing

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by ...
Charity Events

Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma

TACOMA, Wash. – Sound Credit Union (Sound) and the Milgard Center for Business Analytics at the University of Washington Tacoma ...
Marketing

Early-Bird Registration Now Open for 2026 ALM First Financial Institute

Dallas, Texas – Registration is now open for ALM First’s 2026 Financial Institute. This must-attend, three-day event was designed to equip financial professionals ...
Making A Difference

RCU donates $59,000 to expand access to healthy food for International Credit Union Day

More people will have food on their table thanks to the commitment of Redwood Credit Union and other credit unions.
Making A Difference

Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support

Advia Credit Union is taking action to help combat food insecurity in response to the recent nationwide reductions in Supplemental ...
New Product Releases

Meriwest Credit Union Officially Launches Meriwest Insurance Services

Meriwest Credit Union proudly launches Meriwest Insurance Services, a full-service, digital insurance agency designed to deliver affordable, convenient coverage. Now ...
Making A Difference

State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive

State Employees’ Credit Union (SECU) is pleased to announce the kickoff of its fourth annual statewide Toy Drive to help ...
Personnel Promotions

For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant

Ontario, CA, November 10, 2025. Humanidei has announced the addition of Katy Zaleski as its new Leadership & Organizational Development ...

ALM First Wins Top Workplaces Culture Excellence Award

Dallas, Texas – ALM First is proud to announce that it is a 2025 Top Workplaces Culture Excellence winner, as the firm closes ...

Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO

Kingston, NY – Mid-Hudson Valley Federal Credit Union (MHV) has selected Razi Qadri to serve as its new President and ...
Industry Analysis & Trends

Baker Market Update – Week in Review: November 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS

Family Trust Federal Credit Union has been voted Best Mortgage Lender/Broker in The Post and Courier’s Best of York County ...
Other

Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal

Congratulations to Chad Maze, Meriwest’s EVP & Chief Operating Officer, on receiving the Silicon Valley Business Journal’s 2025 C-Suite COO ...
Making A Difference

EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students

FRESNO, Calif. (Nov. 7, 2025) – Educational Employees Credit Union (EECU) was proud to partner with Disney, ABC30, and First ...
Marketing

Synergent and Partner Credit Unions Honored with Four MAC Award Wins

Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns ...
Technology

Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers

Open Lending Corporation, a leading provider of automotive lending enablement and risk analytics solutions for financial institutions, has announced the ...

Central Willamette Credit Union Selects Cedric Bousquet as CFO

ALBANY, Oregon, November 5, 2025 — Central Willamette Credit Union has selected Cedric Bousquet to serve as its new Chief ...
Personnel Promotions

SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience

SchoolsFirst Federal Credit Union has named Michael Pfau as its new Senior Vice President of Digital Experience, a role focused ...
Strategic Partnerships

Synergent and Clutch Sign New Partnership

Synergent is proud to announce a new strategic partnership with Clutch, a cutting-edge fintech platform that provides credit unions with ...
Personnel Promotions

Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer

Meriwest Credit Union announces Gene Fichtenholz as Vice President, Chief Technology Officer (CTO). We are confident his expertise will advance ...
Operations & HR

BECU names Carla Costa-Perales as Chief Impact Officer

BECU, the nation’s fifth largest credit union, today announced Carla Costa-Perales as executive vice president and chief impact officer. In ...
Making A Difference

TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown

To help local food banks meet the increased demand brought on by the federal government shutdown, the TowerCares Foundation has ...
Strategic Partnerships

CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions

CUNA Strategic Services (CSS) announces its new alliance with HuLoop Automation, a leader in AI-powered work intelligence for financial institutions. ...
Operations & HR

Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO

COLUMBUS, IND. (October 31, 2025) — Centra Credit Union President and CEO Rick Silvers has announced his retirement effective January ...
Other

Vizo Financial’s November 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum developed by Maine Credit Unions, ...

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, presented by CUSG through its ...

Illinois Credit Union League Announces New Young Professional Associate Director Position

The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors to elevate emerging leaders and ...

FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue

FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are gaining traction across the credit ...

Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement

Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement for Better Member Experience category. ...

Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year

For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award (GEWA) for employee engagement.
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