This session, presented by TRK Advisors and Elan Credit Card, will explore how credit unions are performing against dominant credit card issuers and what to expect in 2024. By understanding growth, risk, and other critical performance trends, we will identify areas where credit unions compete effectively and areas where credit unions sometimes struggle. Three out of four credit union credit card programs still underperform in this highly competitive field, so we’ll explore successful strategies and upcoming challenges facing the industry. Make no mistake, after a challenging 2023, 2024 brings its own set of hurdles to the credit union issuing community.
Join this session to get the strategic and data-driven overview you need to successfully manage your card program.
Attendees will learn:
- The latest market size, activity, risk, and revenue trends
- Performance differences across various program sizes
- Profitability expectations after a year of rising rates and increasing credit risk
- Key challenges facing credit union issuers in 2024
