Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy, they’re just the beginning when it comes to creating a truly differentiated end-to-end experience with AI.
In this webinar, our member experience experts explored:
- How AI can improve member experiences, streamline agent workflows, and activate new revenue opportunities when the conversation moves beyond the chatbot.
- Opportunities for AI across the member journey—from self-service, to escalation, to live agent/member interactions.
- A roadmap for AI implementation—including which AI initiatives to prioritize first and how to evolve your AI strategy over time.
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