Attracting younger borrowers is critical for long-term growth.
The average first-time homebuyer in the United States is now around 35 years old, while the average credit union member is 53 — a decade older for credit unions than it was 20 years ago. With loan interest margins representing a significant portion of industry revenue, it’s critical for credit unions to attract and keep younger borrowers to secure their future growth.
In this webinar, we explored how Veridian Credit Union, Liberty Credit Union, and Mountain America Credit Union successfully tapped into the younger market to drive mortgage growth — and how your credit union can do the same.
Listeners will learn:
- Strategies to attract and keep a younger borrowing population.
- Results achieved by increasing their share of millennial borrowers.
- Best practices and lessons learned from implementing different mortgages programs.
Download the slides here: Link
