NIL deals – which allow college athletes to profit from their name, image, and likeness – are gaining popularity at credit unions, and not just those with direct university ties. Organizations making use of NIL deals are touting a variety of benefits, including:
1. Increased Brand Exposure: Athletes have a dedicated fan base, and their association with local organizations can attract attention and generate positive brand awareness among the athlete’s followers and the broader community.
2. Targeted Marketing: These partnerships allow local groups to target their marketing efforts toward specific demographics, such as college students, sports fans, and the athlete’s fan base, leading to higher engagement and better results for marketing campaigns.
3. Community Support: NIL deals allow organizations to demonstrate their commitment to supporting local talent and investing in the community, enhancing the company’s image, and strengthen its relationships with the community.
During this webinar, Susi Elkins, chief community impact officer for MSU Federal Credit Union, will share best practices and lessons learned from the cooperative’s Name, image, and likeness (NIL) contracts and multi-year experience building relationships with college players.
Webinar attendees will learn:
- Why MSUFCU saw NIL contracts as the natural next step in its sponsorship of MSU Athletics
- How the credit union works with college athletes to share the cooperative’s message
- What positive results MSU FCU has seen to date
