In today’s financial landscape, consumers expect seamless, personalized experiences across all touchpoints, whether online, in-branch, or on-the-go. ASAPP Financial Technology is dedicated to meeting these expectations through advanced omnichannel solutions tailored for credit unions.
JR Pierman from ASAPP Financial Technology shared his experience and insights on how you can lead your organization by futureproofing your credit union and transforming your membership. His presentation on digital transformation highlights why changing to meet member and industry needs is so critical for credit unions today. He also shared several practical management frameworks, including the proprietary E3 Success Equation for Digital Transformation, along with real credit union lessons learned to enable you to better support your organization’s transformation and to become futureproof your credit union.
This session explored how ASAPP Financial Technology supports credit unions in delivering efficient member-centric experiences.
- Improved Member Engagement: Implementing an Omnichannel Platform that allows members to apply for loans, check their application status, and receive personalized loan offers anywhere, anytime, on any devices, leading to higher member satisfaction and engagement.
- Improved Staff Effectiveness: Providing staff with a central platform that integrates member data from all channels, enabling them to offer more informed and efficient service.
- Improved Process Efficiency: Streamlining and automating the loan approval process with real-time decision-making algorithms, reducing the time from application to approval and freeing up staff for more complex tasks.
- Effective Member Communication: Utilizing a combination of email and SMS communications, credit unions can keep members informed about their loan status and any required actions, ensuring clear and timely communication.
- Staff Engagement in Change: Conducting regular training sessions and workshops to help staff adapt to new technologies and processes, fostering a culture of continuous improvement and engagement.
