It’s no secret that Gen Z approaches financial wellness differently than other generations. In fact, they are five times more likely to get financial advice from social media platforms than members over 41. Despite this, credit union partnerships with social media influencers are still rare. SF Fire Credit Union decided to bridge the gap by kickstarting an influencer strategy to meet younger members where they are — on social media platforms.
During this webinar, Josephine Chew, chief marketing officer for SF Fire Credit Union ($1.8B, San Francisco, CA), shares best practices and lessons learned from the credit union’s social media influencer strategy and how it’s impacting the ongoing struggle to connect with younger members.
