If your digital transformation plan doesn’t include a strategy for your customer communications as well, you could be presenting your valued members with a disjointed, impersonal experience.
Today, Customer Communication Management (CCM) technology has evolved to include multiple customer touchpoints, from account statements to email notifications, plus communications like text messages, Facebook links and hyperlinks from your online banking portal.
As your members move away from in-branch visits, these touchpoints are becoming some of the primary ways they interact with, and form opinions about, your brand. If they aren’t personal and relevant, your member relationships will suffer.
It’s time to give CCM the attention it deserves!
Join Doxim as we discuss how a well planned and integrated CCM strategy can break down communication silos and ensure a customer-centric approach whenever and wherever your members engage with you.
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