In today’s consumer experience economy and rapidly changing marketplace, the ability to innovate isn’t a competitive advantage, it’s a necessity for survival. New technologies, new competitors, new opportunities, new expectations, and new rules all complicate the process, sowing confusion, raising costs, and creating additional risks and challenges.
In this Callahan Associates webinar, vice president of research Chris Howard discusses the necessity of innovation in the credit union industry. Learn how developing a better understanding of marketplace dynamics and consumer expectations can empower your credit union to innovate effectively and serve current and prospective members more efficiently, responsively, and sustainably.
Attendees of the webinar will learn:
- The difference between real innovation and mere new technology.
- Ways to think about innovation as an ongoing part of business.
- Why innovating is more difficult in mature industries.