Measure Your Mission: Quantifying Credit Union Impact Data

Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
By Callahan & Associates, Inc.

This session covers the process Callahan Associates and a network of credit unions from around the US used to take the first steps towards an impact measurement framework for the credit union industry.

Charlotte Taft shares a Tableau demo of how to use public data to understand which counties are deemed underserved and how to tie this to credit union lending data.

The meeting then concludes with a QA with Doug Robinson, VP of Innovation Strategy at Vermont FCU. Doug shares his experience gathering impact data and the purpose behind this framework.


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