“Trendwatch” by Callahan & Associates is a quarterly webinar series that provides insights into key credit union performance trends and industry developments affecting credit unions. Using its proprietary tool, Peer Suite, Callahan leaders analyze credit union data, market dynamics, and best practices to help industry leaders make informed strategic decisions.
Credit union performance in 2024 was strong. Despite a challenging environment, membership, loans, shares, and capital all grew. Given the environment, members need their credit union to provide hope and stability in uncertain times. As cooperatives, credit unions are in a position to offer reliable, trustworthy support to members and communities.
KEY TAKEAWAYS THIS QUARTER
- Economic insights from Alloya Corporate Federal Credit Union regarding labor market fears, payroll growth, inflation, tariffs, and more.
- Credit union performance trends in key areas. Notable trends include: Loan growth slowed, whereas share deposit annual growth was the highest since 2021; although the number of credit unions has declined, total assets have surged; delinquencies increased across all loan categories in 2024, and rising charge-offs prompted credit unions to set aside more for loan losses. (For a quick read, check out “A Year In Review And What Lies Ahead For Credit Unions In 2025.”)
- A discussion about credit unions’ impact on members and the economy.
- Real-world examples of credit unions across the country that are supporting member savings and borrowing needs. Spotlighted credit unions include: Wright-Patt Credit Union (Beavercreek, OH), Langley FCU (Newport News, VA), Heritage Family FCU (Rutland, VT), Suncoast Credit Union (Tampa, FL), University FCU (Austin, TX), Tongass FCU (Ketchikan, AK), and Blue FCU (Cheyenne, WY).
- A case study presented by special guest speaker Michael Crowl, CEO of University FCU (Austin, TX), regarding the cooperative’s strategic framework.
DOWNLOAD THE FULL TRENDWATCH PRESENTATION
TIMESTAMPS
- Introduction: 00:11
- Alloya — Economic Update: 00:56
- Callahan — 4Q24 Credit Union Update: 17:44
- UFCU — Strategic Framework: 36:58
- Callahan — Managing The Balance Sheet: 48:03
- Callahan — Wrap Up And Closing Thoughts: 58:59
This event was proudly sponsored by:
