TruStage shares how credit unions can rethink payment protection by addressing the lending recall gap in today’s high‑pressure lending environment. As member interest in protection products continues to rise, the discussion highlights why single, late‑stage offers often fail to stick—and how weak lending recall can lead to missed moments and increased risk for both members and loan portfolios. By embedding protection earlier and more consistently throughout the digital loan journey, TruStage helps credit unions strengthen lending recall at the moments that matter most, giving members active choice without slowing the application process. This integrated, member‑first approach—grounded in consumer research and flexible digital integration—supports stronger understanding, reduces delinquencies, and builds more resilient, confident loan portfolios.
Consumer lending insights in the video come from TruStage’s 2025 Consumer Lending Preferences Study. 2025, March. TruStageTM is the marketing name for TruStage Financial Group, Inc. its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.
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