Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its new Chief Marketing Officer. In this role, Kuss will lead all aspects of the credit union’s marketing strategy—including brand development, member communications, product promotion, and community engagement—while leveraging data and innovation to enhance member experience and support Valley’s long-term growth.
“I am thrilled to have Ben Kuss join Valley Credit Union as our Chief Marketing Officer,” said Casey Klein, President & CEO. “Ben’s 20 years of credit union expertise, paired with his ability to inspire strong teams and accelerate growth, make him an incredible fit for Valley. His vision will help us strengthen connections with our members and communities while positioning us for long-term success.”
Kuss brings more than two decades of progressive leadership experience in the credit union industry, spanning sales, service, lending, and marketing. Most recently, he served as Vice President of Sales, Service & Marketing at Sky Federal Credit Union, where he directed marketing strategy, led the consumer lending team, and drove membership and loan growth through innovative initiatives. Before that, he spent a decade as Vice President of Lending & Sales, overseeing consumer and mortgage lending, business development, and branch operations. His career reflects a consistent record of building strong teams, shaping strategy, and advancing growth. Kuss holds a Bachelor of Science degree in Economics from Portland State University.
“Year after year, I’ve been impressed with Valley Credit Union,” said Ben Kuss. “Their leadership and vision to help YOU move forward with trust, care, and community values, all while seeking a solution that results in a YES, is why I’m excited to join Valley. It’s a great privilege to join Valley’s marketing team, as I’ve been admiring their work with their consistent and creative marketing for many years. I look forward to continuing with those same expectations, with enhanced personalized marketing and communications to make our members’ financial lives easier. I’m honored to work for Valley Credit Union as their Chief Marketing Officer.”
The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission. www.humanidei.com.
About Valley Credit Union
Founded in 1949, Valley Credit Union is a $521 million financial cooperative headquartered in Billings, Montana, proudly serving more than 37,000 members across 30 counties in Montana and Wyoming. As the fourth largest credit union in Montana, Valley is recognized for its financial strength, A+ health rating, and unwavering commitment to its members’ financial well-being. Guided by a culture of trust, care, and community, Valley helps its members move forward with confidence, delivering solutions that lead to more opportunities and more “yes” moments.
Contact:
Ciara LaVelle
ciara@humanidei.com
