It’s Kickoff Time For The Housing Season
As peak season for home sales approaches, the outlook for mortgage lending remains positive.
As peak season for home sales approaches, the outlook for mortgage lending remains positive.
Part I of a Two-Part Report Credit unions have stepped up their outreach to the fastest growing and single largest minority group in America today- Hispanics- starting by understanding cultural differences and following up with customized marketing to attract this diverse yet skeptical group. The reward is that a Credit Union can earn an entire family’s loyalty and make further inroads to a commu
The number of credit unions declines every quarter, primarily due to industry consolidation via mergers. There seems to be two different scenarios that act as catalyst for a merger. Often, a smaller credit union is constricted in its ability to offer a full range of services and products to its members, and seeks out a larger credit union with which a merger would develop more complete service for
Credit unions are taking more interest in Account-to-Account (A2A) transfers, also commonly referred to as Member Directed ACH or inter-institutional transfers. This technology enables members to move their money freely from one institution to another over the Internet. This service transforms the member’s share draft account into an e-checking account.
According to the Tower Group, Hispanics are the fastest growing segment of the US population by a factor of five, now totaling nearly 40 million citizens with an expected purchasing power of $1 trillion by 2010. Credit unions have the unique ability to reach out to this underserved group and show them financial success in the community.
Take a look at Wright-Patt Credit Union in Fairborn, Ohio. With about $1B in assets, and 145,000 members, Wright-Patt has changed their pricing structure for bill pay. Originally charging $4.95-7.95 per month depending on the type of checking account, Wright-Patt decided to offer bill pay for free as of August 2002. After the pricing change active usage of their bill pay service rose from 528 to 2
Stanford Federal Credit Union replaced its home page on the World Wide Web today. This is not strange as the credit union adds, subtracts and tweaks its online presence on most days. The difference today is that SFCU members and other visitors to www.sfcu.org will see the home page that the credit union first used ten years ago. SFCU is celebrating the tenth birthday of its Internet Banking servi
Let me pick up from where I left off from my column in February.
Last Thursday, 40 credit unions and vendors gathered on Callahan’s webinar When Should You Convert Data Processors? The panelists of the call represented different stages of the assessment and conversion process and discussed the factors that led them to perform a dat
A car. An education. A home. Wright-Patt helps its members live their lives.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
It’s Kickoff Time For The Housing Season