A Communal Approach to Drive Membership
Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
PEFCU took a chance with two young men who developed a portal for financial services companies. The credit union invested through its CUSO, installed the portal in its own credit union, and helped the company sell to others. Passageways has become a successful portal provider.
Despite stringent measures implemented in 2008, Arizona State Credit Union demonstrates it is good at helping people.
SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform well.
Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you’ve got a volatile recipe for turmoil in the student loan marketplace.
Community First CU held a four-day loan sale in this winter, drawing huge interest and not a little bit of skepticism. Here is the follow-up evaluation.
Navy Federal offers the newest solutions in mobile wallets and shares how smaller credit unions can, too.
Community First CU of Florida cuts in some areas and expands in others to be ready for the future.
Arrowhead Central Credit Union finished 2007 with strong financial results despite its geographic location in the “eye of the storm” – California’s housing bust.
We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep diversified; emphasize service over yield; stick to your mission; and maintain strong contact with members.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.