Lydia Cole

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

At year end 2007, DuPage Credit Union had a credit card penetration rate of 45.2%, surpassed by only 25 other credit unions. Since the introduction of the Visa Classic card in 1983, the program has grown to become an integral part of the credit union’s success.

Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, the credit union, its members and the larger economy have forged stronger ties that can weather any storm.