Marc Rapport

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Credit Union Storytelling With A Mission Focus

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
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How An Internal Storyteller Fuels Member Growth At Navy Federal

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
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What’s In A Name: Director Of Dealer Engagement

As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a ...
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How A Florida Credit Union Rebuilt Retention After The Great Resignation

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
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Exit Interview: Cheryl Sio, MembersAlliance Credit Union

From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
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How AI Is Shaping HR For The Next Era

Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
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How To Build AI Strategy In Real Time (Part 1)

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
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How To Build AI Strategy In Real Time (Part 2)

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
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Insights From The Outside: Erling Amundson

When Erling Amundson made the jump from Fortune 500s to Langley Federal Credit Union, he brought a knack for member service and systems that listen, ...
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Cybersecurity Is A Team Sport At Shoreline Hometown

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.
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