Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Rob Miller On Leadership
How an economic developer, money manager, and keen collaborator at the helm is empowering a green revolution at Vermont State Employees Credit Union.
Lisa Ginter On Leadership
The CEO of CommunityAmerica Credit Union talks about community impact, vision for teams, and why everything starts and ends with members.
A Savings Solution To Break The Cycle Of Payday Lending
A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.
Educate In The Spring. Strategize In The Fall.
Los Angeles Police FCU dedicates time every year for board members and executive management to come together to learn about the industry and stretch their ...
Credit Union Pays It Forward, One Pig At A Time
Air Academy FCU’s biannual events engage employees and give community members something to smile about.
How To Reduce Friction In The Member Experience (And Why It Matters)
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Sideways Rates, Liquidity Management, And Intensive Learning
Takeaways from ALM First’s Financial Institute.
Make It A Meeting Members Can’t Refuse
Based on member feedback, BECU now incorporates financial education into its annual meeting.
Maurice Smith On Leadership
The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.