Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
3 Ways To Fund Loans
When the loan-to-share ratio at UICCU topped 100%, and continued to grow, the Hawkeye State credit union adopted a three-pronged funding strategy.
Jeff Disterhoft On Leadership
The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
Life Without A CEO: How Interim Support And Cross-Communication Created A Succession Success Story
Kathy Elser talks about her first six months at the helm of SF Fire Credit Union.
The Benefits Of A Remote CEO
In this Q&A, Terry Settle of Old Ocean FCU talks about serving as a remote CEO, the range of opportunities the model has presented, and ...
A Novel Approach To Employee Onboarding
Yolo FCU wants new hires to fully understand its brand from the get-go, so it moved employee onboarding from HR to marketing.
Judy Soules On Leadership
The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Tips To Help Internal Candidates Succeed As CEO
Andy Grimm has been with Apple FCU for more than 20 years, but he's been CEO for less than two months. In this Q&A, the ...
A Strategy To Retain Employees And Develop Leaders
Grow Financial’s in-house program helps ambitious staffers cultivate important skills.
A CEO Transition 18 Months In The Making
A long-term approach to succession at Tower FCU ensured a smooth passing of the torch at the top level of leadership.
19 Credit Union Leaders. 1 Vision For Member Service.
Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.