Sharon Simpson
Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
Best Of Marketing 2016
Five ways credit unions made the most of marketing budgets in the past 366 days.
A Strategy To Offer In-House Education
Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Best Of Deposits 2016
Five lessons in growing and improving the credit union deposit portfolio.
A Strategy To Centralize Lending And Increase Efficiency
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
An Investment For A Texas Credit Union
Generations FCU explains how it uses the investment portfolio as a vehicle that produces income in its own right.
How Analytics Can Drive Efficiency And Innovation
The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
How Local Government Federal Credit Union Ensures Equal Pay
The North Carolina credit union closes the gender gap with transparency and a market-based salary structure.
How To Turn A Good Member Experience Into A Great One
In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
A Full-Time Onboarding Strategy That Reduces Part-Time Members
Generations FCU’s three-part onboarding strategy engages members at the onset and continues building relationships through their 90 day and beyond.